Twitter has pledged to make advertising more transparent as it attempts to fend off proposed new regulations.
It said it would be clearer about who funded ads and to what end, especially those pushing a political agenda.
The company, like several tech firms, is keen to show it can self-regulate after it was found that Russian-backed groups were exploiting its ad platform.
Several key senators, from both sides of the US political divide, have backed measures clamping down on online ads.
Twitter will make its ads more transparent to brands, everyone else
As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of its advertising business.
Twitter plans to open an Advertising Transparency Center so that anyone can see all of the ad campaigns currently running on the social network, including those that didn’t originally appear as regular tweets. Additionally, the company has agreed to have the independent Media Rating Council audit its ad measurements so that brands can be assured of what they are buying.
Twitter plans to make political ads more transparent amid Russia revelations
Twitter has announced the launch of an advertising “transparency center” with stricter rules for political ads in the wake of revelations that social media sites were used to spread Russian propaganda during the 2016 US presidential election.
“In the coming weeks, we will launch an industry-leading transparency center that will offer everyone visibility into who is advertising on Twitter, details behind those ads, and tools to share your feedback with us,” said Twitter’s Bruce Falck in a blogpost.