Twitter endorsements face UK government watchdog clampdown

How does a celebrity declare their affiliations to certain brands in fewer than 140 characters? Many may have to learn, after a clampdown by the government’s consumer watchdog on non-declared endorsements in blogs and on social networking sites such as Twitter.The Office of Fair Trading (OFT) has begun a crackdown on Twitter users and bloggers using their online presence to endorse products and companies without clearly stating their relationship with the brand. see:Britain pulls plug on stars who don’t disclose when they’re paid to use Twitter [The Times]
Celebrities who endorse products on Twitter without declaring that they are paid to do so may face court action, the Government’s consumer watchdog said yesterday.Britain’s Office of Fair Trading (OFT) has already clamped down on one PR firm which was secretly paying bloggers to talk about products. Now actors, pop stars and TV presenters who “plug” luxury goods to thousands of fans could face similar action under consumer protection laws.

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