Search Engine Watch has published part two of its articles on trademark law, looking at what search marketers should know. In part two, Grant Cowell covers important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting your own trademark material and respecting the trademarks of others.

The article concludes, “To best protect your own trademark properties online, be sure to do all of the following:

• Make sure your trademarks have been properly filed, are active, and legally binding.
• Clearly and prominently display your trademarks throughout your website and other online properties with the appropriate trademark symbol. (“®” is actually the appropriate symbol for a registered trademark over a “TM” in most cases.)
• Educate yourself on trademark law and ongoing trademark issues.
• Know the available tools for researching, filing, and tracking trademarks online.
• Know the proper places to submit your trademark concerns to the search engines and carefully follow all of their guidelines.
• Litigation is costly and complicated, so make sure you meet litigation requirements and can recoup your expenses, and that you aren’t engaging in any questionable trademark practices yourself.”

Part one is available via the Domain Pulse news item here.

To read part two of Grant Cowell’s article, click here.