The French media consumer is about to enter a brave new world where broadcasters and advertisers can study and dissect their habits wherever they are.Early next year, Médiamétrie, a French audience survey company, will roll out a new system using inaudible tones emitted from television broadcasts that can give a richer view of the popularity of shows by demographic group and format.Ultimately, the company intends to track select volunteers beyond their living rooms and television sets to radio, personal computers, mobile phones and perhaps video game consoles that double as tiny television sets.
http://iht.com/articles/2007/11/25/technology/measure26.php
Tracking the media audience, wherever it may be
The French media consumer is about to enter a brave new world where broadcasters and advertisers can study and dissect their habits wherever they are. Early next year, Médiamétrie, a French audience survey company, will roll out a new system using inaudible tones emitted from television broadcasts that can give a richer view of the popularity of shows by demographic group and format.