Tough cookies for Web surfers seeking privacy

For consumers trying to protect their privacy on the Internet, it’s a Catch-22.0.Advertisers often track Web surfers’ activities so they can deliver targeted ads. One of the best ways to avoid this is to install a tiny piece of software that lets computer users opt out of the practice.But the trouble is that the digital stop sign is often wiped out by other programs designed to protect people’s privacy and security.This little-known flaw in the system highlights the increasing complexity of safeguarding personal data as companies collect more and more information about people’s digital footprints: Even the solutions have problems.
http://www.latimes.com/business/la-fi-privacy19apr19,0,1207305.story

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