Total Website Optimisation by Sedo

Sedo have published a short paper that looks at total website optimisation, looking above and beyond keyword selection. “When optimizing a portfolio, many domainers centre their attention exclusively on the advertising keyword. While advertising keyword selection is paramount to maximizing a domain’s earning potential, there are several other optimization areas that deserve attention and can add an extra boost to a portfolio’s overall performance,” the paper says.The paper goes on to discuss selecting an appropriate layout for a parked domain, that selecting the right image for your parked domain will not only make the page more attractive to visitors, and finally, over layout and image selection, choosing good related links can have the biggest impact on your earnings.To read the paper on Sedo’s website, see