Topix.com Sells for $1M

Topix.com Sells for $1MThe domain name Topix.com sold for $1M in January according to a report in the Wall Street Journal says Domain Name Wire. The new owner is Topix.net, which receives 10M visitors per month. Due to confusion between the .net and .com versions of the domain name led the topix.net to negotiate the purchase of topix.com.Domain Name Wire reports that in the early days of registering domain names, registrants were often unaware of the confusion between .com and .net domains, regularly choosing to type in the .com domain and not considering .net.In a blog posting on Skrentablog, the owner of topix.net, and now topix.com, noted they knew they were going against one of the rules for registering a domain name, that being never register anything but a .com domain. But for various reasons they thought it may not matter to them. But when the first news story went out in March 2004, while the article referred to topix.net, a caption under the photo mistakenly referred to topix.com.While their name grew, people often went to the .com website, or typed .com in email addresses. Focus groups showed people liked the name “topix” but found .net a turn-off.So after much discussion with the board, who were supportive, moves were made negotiate the purchase of topix.com.

http://domainnamewire.com/2007/03/13/topixcom-sells-for-1m/

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