To the Media, YouTube Is a Threat and a Tool

To the Media, YouTube Is a Threat and a Tool
Media companies are of two minds about Internet video-sharing site YouTube. They are unsure of whether YouTube is a friend or a foe — a threat that could siphon off their TV audiences and ad dollars or a powerful promotion machine that could generate buzz for the shows.
http://www.washingtonpost.com/wp-dyn/content/article/2006/10/30/AR2006103001198.html

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