The Rise of Google, the Ascent of Facebook and the Decline of Everyone Else

If you pay the slightest bit of attention to Internet advertising, you know this. But it’s always good to see it spelled out: Look how ginormous Google is!This exclamation point comes courtesy of Zenith Optimedia, via its new (scaled back) ad forecast today. It pegs Google’s share of the overall Web ad market at 44 percent, a number that has been steadily increasing for years, with the exception of a one-year hiccup in 2009.

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