When new rules governing the way companies collect and use data about our movements online come into force, a little “i” symbol will appear on screen to reveal adverts generated by “cookies”. Many internet users find these digital devices, which are used by websites to create personal profiles based on use of the Internet, intrusive.The data is used for Online Behavioural Advertising, allowing companies to direct their display adverts at individuals who, through the websites they have visited, have indicated an interest in certain goods or services.
http://www.independent.co.uk/news/media/online/the-net-closes-on-cybersnoopers-6297709.htmlAlso see:Internet users can opt out of targeted adverts
Internet users will be able to avoid tracking devices that allow advertisers to follow their movements online under new guidelines.A new on-screen “icon” will enable users to choose what advertising is pitched to them while they surf the internet following a surge in complaints about targeted advertising online.
http://www.telegraph.co.uk/technology/internet/9053243/Internet-users-can-opt-out-of-targeted-adverts.html