The Most Expensive Domain Names – the booming domain name sales market

The bidding started at $300,000 and blasted through the seven-figure mark before settling at $1.8 million. No, this wasn’t Sotheby’s–nor was the object d’art a Picasso. This battle was for the URL Seniors.com.

Growth in online advertising and the shrinking pool of available names are pushing URL price tags to new heights. Three of the top five deals in history happened in the last two years. “You’re seeing a perfect storm created by converging factors that are resulting in an increase in domain values,” says Bentley.
http://www.forbes.com/2007/06/28/google-news-corp-ent-tech-cx_ll_0629webaddresses.html

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