Many of the legal issues existing today have little, or no, clear legal authority to guide us. This is because many of the abuses are: Not discovered; When they are discovered by the advertiser, they are settled confidentially; When litigated it can take years to get a decision that is confusing, inconsistent and contradictory.
http://www.practicalecommerce.com/articles/517/The-Law-Of-PPC-Advertising/
The Law Of PPC Advertising: Are you being ripped off?
Many of the legal issues existing today have little, or no, clear legal authority to guide us. This is because many of the abuses are: Not discovered; When they are discovered by the advertiser, they are settled confidentially; When litigated it can take years to get a decision that is confusing, inconsistent and contradictory.