The law of Phorm

EDITORIAL: Critics have branded Phorm a regulatory rogue. Its targeted advertising technology will bend our laws and even break them. But these will be hairline fractures – even if Phorm’s operation makes you wince.At a public meeting in London in April, Phorm CEO Kent Ertugrul explained why he considers Phorm a revolution in privacy. Dr Richard Clayton of Cambridge University told the audience why he thinks that Phorm’s revolution is about to overthrow privacy.
http://out-law.com/page-9090

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