The iPhone in Europe: Lost in Translation

When Apple’s iPhone first went on sale in Europe six months ago, hopes were high that the device would be just as big a hit there as it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device’s high price and strong competition from Nokia and others. “Our research indicates that European shipments to date have been far below [expectations],” says analyst Richard Windsor of Nomura Securities. & German iPhone sellers braced for hit on unsold handsets
O2 and T-Mobile are said to have over-ordered and will have to shoulder significant writedowns to clear shelves

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