A Deloitte survey also finds that nearly six in 10 U.S. consumers would like to easily integrate their televisions with their computers to download or watch online content.The Internet is growing in importance in advertising, but old-fashioned television remains the most influential medium, a study shows.In a wide-ranging survey of more than 2,000 Americans from ages 14 to 75, consulting firm Deloitte found that TV is still king in the ad world, followed by magazines and the Internet, which tied for second.
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The Internet’s Cool, But TV Remains Ad King
A Deloitte survey also finds that nearly six in 10 U.S. consumers would like to easily integrate their televisions with their computers to download or watch online content.