Standing on a tube platform the other day, I found myself looking at a huge ad for the Nest Hello, “the doorbell you’ve been waiting for”. Apparently, “it makes other doorbells seem like dumbbells”. That’s because it “lets you know who’s there, so you never miss a thing. It replaces your existing wired doorbell and delivers HD video and bright, crisp images, even at night. It’s designed to show you everything on your doorstep – people head to toe or packages on the ground. And with 24/7 streaming, you can check in any time. Or go back and look at a three-hour snapshot history to see what happened.”
The Nest doorbell fits neatly into the emerging narrative of networked devices that will make your home “smarter”. The company already markets the Nest Learning Thermostat – “an electronic, programmable and self-learning wifi-enabled thermostat that optimises heating and cooling of homes and businesses to conserve energy”. It’ll go nicely with your networked lightbulbs, your Amazon Echo, Apple HomePod or Google Home.