When making tough decisions, humans have long sought advice from a higher power.
In ancient times, it was oracles such as Pythia at Delphi. Then the enlightenment and the industrial revolution gave rise to disciplinary experts. In the digital age, algorithms and computers have become trusted advisors.
https://theconversation.com/the-internet-is-terrible-at-answering-most-tough-questions-our-wisdom-of-the-crowd-tool-can-help-98316