Not many industries are doing well in the recession. But along with discount retailers and pawnbrokers, online-dating sites such as eHarmony.com and OkCupid.com have seen business look up. There are several theories to explain why. It may be that people have more time to devote to their private lives as the economy slows; that uncertain times increase the desire for companionship; or that living alone is expensive, whereas couples can split many of their costs.
http://www.economist.com/business/displaystory.cfm?story_id=13381506
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