The Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment

In The Children’s Plan the DCSF gave a commitment to commission an independent review of the impact of the commercial world on children’s wellbeing. That assessment, conducted by Professor David Buckingham and a panel of experts, is now complete and this report presents their findings.The assessment was launched with an online call for evidence, which was widely circulated to relevant stakeholder groups. This resulted in a range of submissions from businesses, trade associations, non-government organisations, consumer groups, teacher unions, campaigners, and others.

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