The Golden Keys of E-Commerce – why domain names matter

Why do domain names matter? Well, this is the question posed in the E-Commerce Times by Naseem Javed. Naseem introduces his article saying, “Domain management strategies have in fact become ultra-sophisticated. Domain names are no longer small issues to be handled by the logo-centric, slogan-happy agencies or Web-tech teams. They now demand powerful strategic, boardroom-level discussions and a commanding knowledge of global domain registration laws and search engine visibility rules.”Naseem’s article is available from The E-Commerce Times at www.ecommercetimes.com/story/59754.html

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