The Facebook betrayal – users revolt over advertising sell-out

It used to be a great way to swap student party drinking stories. Office workers embraced it as a chance for a quick escape from the daily drudgery – until their bosses banned it. And 50-something parents marvelled at a virtual window on what their children were up to. That is the appeal of Facebook, which in little more than a year has exploded from an elite student-only club into a global social networking phenomenon with more than 54 million users.

Networking site to put members’ mugshots on adsIt used to be a great way to swap student party drinking stories. Office workers embraced it as a chance for a quick escape from the daily drudgery – until their bosses banned it. And 50-something parents marvelled at a virtual window on what their children were up to. That is the appeal of Facebook, which in little more than a year has exploded from an elite student-only club into a global social networking phenomenon with more than 54 million users.But with Facebook’s latest attempt to turn those users into dollars, the site that was started in 2004 as a way for one Harvard student, Mark Zuckerberg, to stay in touch with his classmates has grown up faster than a child who has just found out the truth about Father Christmas. Like that kid on Christmas Eve, the innocence of Facebook’s users, including almost 11 million in the UK, has been shattered by the site’s decision to fall into the clutches of the corporate world.
http://news.independent.co.uk/sci_tech/article3172153.ece

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