[AFP] Canada’s second-oldest magazine, The Beaver, is changing its name after 90 years because the title is too often censored by online porn filters, preventing it from reaching new online readers.
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Readers complained that iInternet filters were blocking emails and newsletters from The Beaver, editor-in-chief Mark Reid said. The society also had concerns about attracting readers.”Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it’s about,” said Mr Reid, adding he has mixed feelings about the name change. “For whatever reasons, they are turned off by the name.”
http://www.news.com.au/technology/the-beaver-magazine-in-canada-renamed-to-end-porn-filter-mix-up/story-e6frfro0-1225818657732