Ten million log on to Facebook to claim their own ‘vanity’ web addresses

Insomniac entrepreneurs stand to profit handsomely from Facebook’s “vanity URL” giveaway, after millions snapped up the choicest profile addresses in the hours after they became available in the middle of Friday night.While most people who logged in made a beeline for their own names, before any rivals could take them, many enterprising users took URLs such as facebook.com, /digitalcameras, and /besthotels in the hope of selling them on to others with related businesses. Already these profile pages are turning up for sale on online marketplaces such as Assetize in the hope of attracting bids in the hundreds of thousands of dollars.

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