.tel, World's First Global Directory Service, Goes Live

Telnic logoTelnic has announced the .tel TLD has gone live with thousands of domain names registered in the sunrise period becoming active for the first time, thus creating creating the world’s first global directory.
The registry operator for the new .tel domains, which provide individuals and businesses with a unique way of sharing all types of contact information with any device connected to the internet, successfully launched its new service.
“This is a momentous day for the company as eight years of development has come to fruition,” said Henri Asseily, CTO and Chief Strategist at Telnic. “We’re delighted to be delivering something that will push the boundaries of communications and the internet to the next level, putting the power back into the hands of the individual when it comes to using and sharing contact information.”
The launch of .tel has gained cautious support from Phil Kingsland, director of communications at Nominet, the registry operator for .uk.
“There will be a number of factors that have an impact on the success of .tel, most importantly how businesses react to this new top level domain (TLD),” Kingsland said. “Businesses will need to be aware of the potential uses of .tel and how it can work for them. They should also have a clear and robust domain name strategy in place, so that when new TLDs such as these (and there may be potentially many more coming with the new ICANN process for allocating TLDs opening up this year) come onto the market they are ready for them.
“As can be seen from data within our recent domain name industry report the challenge for new top level domains is to serve a particular market need, increasing their usage over time and thus sustaining long-term popularity. For instance, our report revealed that 81% of UK SMEs choose .uk as their primary web address and consumers choose a .uk because it shows a business is local and trusted. It will be interesting to track the success of .tel.”
Businesses and individuals are now logging into their own .tel domains, enabling them to store contact information, keywords and location information, which is then published to the internet quickly and securely without needing to build a website.
“This fundamental change in the use of the internet will break open the ability for anyone to now own a domain and be found from any device,” said Asseily. “This is the biggest innovation to hit the internet and communications and it seems fitting that we have achieved this on the 133rd anniversary of the first use of the telephone. From today, people will be able to dial a .tel name to connect with people. The future of communications is now wide open to innovation.”
More information on Telnic and .tel domain names can be found at:
telnic.org
Europe Registry logoTo register your .tel domain name, check out Europe Registry here.