Technology giants spark innovation free-for-all

Apple, MySpace and Nokia reverse years of tradition with ‘open season’ for new product developmentThe starting gun was fired today by the world’s leading technology companies in the race to offer services via the ‘internet of the future’.Apple, MySpace, and Nokia, three of the biggest technology firms offering internet or internet-related services, have announced they would allow other companies to provide products which would work on their web platforms.The ‘open door’ policy will free them from each having to develop every type of service under their own brand.The decision by three giants to ‘open up their platforms’ – meaning that other companies can provide services via, say, an iPhone – signals a shift in thinking away from the so-called ‘walled garden’ approach – where devices and content were not compatible – to a more collaborative environment, where significant amounts of information are shared.

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