As the internet has evolved, its influence on us has been profound, shaping everything from what we read, the products we purchase, the entertainment we watch and how we communicate. It seems to know everything about us – our likes, dislikes, friends, shopping habits and favourite cat videos.

If you haven’t been drawn into the growing hype over Web3, where have you been? I kid. It’s mostly just people arguing about what it is exactly; what it will mean; and — since tech has always been an industry populated by narcissists — who’ll be king of it all.