Tag Archives: Uniregistry

Uniregistry Boasts of 3,617 Domain Sales at $8,000 Each, But Staff Turnover Concerns

uniregistry_logoUniregistry’s aftermarket platform has seen 3,617 domain names change hands in the first 8 months of 2017 at an average of $8,017 each, for total sales of $29 million.

The number of transactions increased by more than 24% over the same 8 months in 2016, while total sales increased 13.85% from $25 million. Uniregistry hasn’t published any examples of its biggest sales.

Uniregistry say technological innovation and sales team improvements in prior periods have shown the path to increased unit volumes with little overall consequence to net sale prices. Average sale prices since 2011 have seen steady gains year over year, with 2017 showing some signs of moderation as the average price dropped marginally for the first time ever to $8,017, down from $9,110 in 2016. The blame for the decline in average sale prices has been sheeted to the continued expansion into exploratory, non-traditional markets such as generic top level domains (gTLDs) and country code top level domains (ccTLDs).

“Sales in 2017 have been phenomenal, they have surpassed all of our projections. We are growing and excited as we enter what is traditionally our strongest quarter of the year. Our customer feedback has been very encouraging and they really love our new checkout system, S.S.E. (Secure Simultaneous Exchange), as well as our new Uniregistry App. As we refine our products and release a large segment of new technology in 2018, I’m excited to see the continued gains our sales team can achieve,” said Jeffrey Gabriel, Uniregistry’s Vice President of Sales. Uniregistry co-ordinates more than 40 full time brokerage staff on 4 continents.

Looking forward to the rest of 2017 and beyond, Uniregistry note consumer and investor interest in domains names remains strong. There has been strong growth in markets such as Asia (up 23.25%), and Europe (+12.1%).

“I am a sales and marketing focused individual and leader, and I have an immense respect for our sales team. At the same time I want to recognise our software and product engineering team, which drives us forward. Our product is what got us here and what continues to lift us forward. Uniregistry Market is a confluence of our collective force-of-will combined with outstanding sales leadership, a hand chosen team of proven brokers and beautiful technology. We don’t settle or compromise for mediocrity and that shows in our hiring decisions, product direction and sales numbers,” reflected Frank Schilling, Uniregistry’s founder and CEO.

That last comment on hiring decisions appears to reflect concerns over staff turnover at Uniregistry which by some media accounts has been high for the number of staff, some of whom have resigned, others have been fired. Online Domain has published an article on at least some of the departures.

Trio of Six-Figure Domain Name Sales Top Weekly Chart

Domain Name Journal logoAsset.com proved to be a damn good asset when it sold for $406,000 to top the Domain Name Journal weekly chart of top reported sales for the week ending 26 March in a sale brokered by Sharjil Saleem.

But it was one of a trio of six-figure sales with casino.online coming in second in a sale brokered by Radix and Sedo selling for $201,250 to be the year’s biggest non-.com sale to date and the largest reported sale for any domain name in the new generic top level domains.

The third biggest sale for the week was mng.com which sold for TL520,000 (Turkish Lira, $141,960) through AlanAdlari and the Uniregistry Market. The fourth biggest sale was also notable with fbs.eu selling for €40,000 ($43,200) through Sedo.

Overall there were 13 .com sales on the chart, 3 for .org and one each for .online, .eu, .fr and .ch. On the aftermarket side of things, Sedo had a hand in 11 sales and DomainMarket 3.

To check out the Domain Name Journal chart of top reported sales for the week ending 26 March in more detail, go to:

Uniregistry Hikes New gTLD Prices Up To 3,000% And GoDaddy Drops The Lot

The recent announcement that Uniregistry would be upping the prices on 16 of its underperforming new gTLDs by up to 3,115% from 21 August has had one, so far, really unfortunate consequence. GoDaddy, the world’s largest registrar, announced it was dropping Uniregistry’s entire portfolio of gTLDs from its offerings.

“We need more revenue from these strings, especially the low volume ones, without question,” Uniregistry CEO Frank Schilling told Domain Incite, who broke the story, at the time. “We can’t push on a string and stoke demand overnight. So in order for that string to survive as a standalone it has to be profitable.”

While an increase in the registry fee need not impact on registrations, the case of .berlin increasing their registry fee by 50% is a case in point, it’s hard to see how increases closer to 3,000% will add to either revenue or registrations. In the case of .berlin, the registry fee increased from €20 to €30.

But GoDaddy’s decision isn’t final according to Domain Name Wire.

“We have stopped registering or transferring Uniregistry domain names into our system,” GoDaddy. GM of Domains Mike McLaughlin told Domain Name Wire. “The dramatic price hike Uniregistry announced left us no choice. Until we can assess the impact on our current and potential customers, we have stopped new registrations.”

Uniregistry thinks the decision won’t last. Schilling told Domain Incite he was “surprised” by the decision.

“We are extremely surprised by GoDaddy’s reaction but are pleased that our extensions are available at many other registrars who support our approach. We remain ready to support GoDaddy when they decide on a path which works for their customers. We expect them to return.”

Uniregistry is the eighth largest new gTLD registry by domains under management with over 851,000 registrations across 24 new generic top level domains, the largest of which is .link (372,700 DUM) and .click (158,400). It’s not just the gTLDs with the lowest registration figures as previously speculated that are impacted, both .link and .click are too.

See below for the list of impacted gTLDs and the increases, as compiled by Blacknight.

Domain Extension Current Retail Price Wholesale % Increase New Retail Price
.juegos €11.99 3115% €349.00
.hosting €24.99 1400% €349.00
.audio €11.99 972% €119.00
.diet €16.99 650% €119.00
.hiphop €16.99 650% €119.00
.flowers €21.99 466% €119.00
.guitars €24.99 400% €119.00
.property €24.99 400% €119.00
.blackfriday €32.99 275% €119.00
.sexy €16.99 200% €49.99
.christmas €24.99 150% €59.99
.click €6.99 50% €8.99
.help €16.99 50% €24.99
.pics €16.99 50% €24.99
.tattoo €24.99 50% €39.99
.link €8.99 5% €8.99

The above table was sourced from the Blacknight blog here.

Fee Increases For New gTLDs Need Not Have Detrimental Impacts, Although Plenty Face Uncertain Future

The recent news broke by Domain Incite that Uniregistry will “massively increase the price of some of its under-performing new gTLDs in an effort to keep them afloat” is surely an overreaction.

According to the report, Uniregistry will increase the fees on 16 of its underperforming new generic Top Level Domains by up to 3,000% from 8 September. Currently Uniregistry operates 27 new gTLDs with 871,000 domains under management, although nTLDstats.com lists only 26 new gTLDs. All of the new gTLDs have less than 10,000 registrations.

“We need more revenue from these strings, especially the low volume ones, without question,” Uniregistry CEO Frank Schilling told Domain Incite. “We can’t push on a string and stoke demand overnight. So in order for that string to survive as a standalone it has to be profitable.”

Increasing the registration fee does not necessarily impact on registrations. One new gTLD registry operator Domain Pulse spoke to pointed to .berlin’s recent experience where they increased their registry fee by 50% without any detrimental impact on registrations.

“Increasing the registry fee from €20 to €30 had no detrimental impact on registrations. OK, that´s not 3000% but it’s a huge step.”

“It is also very clear, that a TLD, or better a registry, could not survive with less than 5,000 domains, if the price is in the range between $10 to $50,” the registry operator went on to say.

It’s also something that DotBerlin’s Katrin Ohlmer explained at the Domain Pulse conference in Vienna in February. Speaking on a panel on the future of TLDs, not just new gTLDs, Ohlmer who was speaking with her Dotzon CEO hat on said “for .berlin, they have had their own experiences. In a bid to stimulate registration growth in the early days, they gave away or sold cheaply around 90,000 domains, but they didn’t gain anything long term as many of these didn’t renew.”

“Three years on from the launch of General Availability, registrations have now stabilised and are gradually increasing, now sitting at 59,000. These days the registry has even increased their registration fee with no detrimental impact on registrations.”

And while paid registrations are important to pay the bills, Ohlmer explained it’s “not just about the number of registrations but the usage and addressing the right target group. One of the main tasks for registries is to get message across is that a domain name is useful for a number of reasons, not just web and email.”

Probably a more important issue though is the future of some of the new gTLDs. There are currently at least 200 new gTLDs that have less than 5,000 registrations. Some of these have less than a hundred registrations and have been in General Availability for over 2 years. So their future is grim. And there are thousands of registrants in these underperforming new gTLDs that face an uncertain future after investing not so much in buying the domain, but developing a brand and face online with that domain.

Registrants in underperforming new gTLDs face some problems. “They’ve registered domain names in TLD´s that are special, for example .tatoo and .diet. and these registrants can´t just move to any other TLD,” our registry operator told Domain Pulse. “I guess for a few thousand people around the world asking over $300 per year is really not a problem. Of course for domainers or SEO folks, it is a problem and this pricing very unattractive.”

So what is the future? Research presented at the 2015 Domain Pulse conference by Godefroy Jordan from new gTLD operator StartingDot, now owned by Afilias, found that most new gTLDs sold for between €5 and €50. They also found there was a very poor correlation between volume and price and when the registrar fee for the domains gets above €50, it “really starts to have impact on registration volumes.”

“Many of the new gTLD will disappear from the market in the next 5 years,” said our registry operator. “For example Donuts with a few hundred gTLD´s may have problems sustaining all of them and they have huge scaling effects because the high number.”

But some specialised new gTLDs can sustain high prices, such as those for the financial and insurance industries where the fee is really not an object.

Certainly there is an uncertain future for some new gTLDs. But there are 28.5 million domains under management across the 1,216 new gTLDs and there are 173 with more than 10,000 registrations, 278 with more than 5,000 and many more that are still getting going. Add in the hundreds of brand .gTLDs and it would be safe to say that well over half, probably three-quarters, are safe.

And back to Uniregistry and Frank Schilling. According to our registry operator “he’s very clever and very good at marketing. It could be his view to give these underperforming new gTLDs a last chance, to try and increase the fee and if the revenue in the next 3 to 5 years is not enough to survive he may look at selling or closing down the gTLD after the initial 10 year contract with ICANN ends.”


Last Of Uniregistry Catchup Sees Third Week In A Row For Six Figure Sales

Domain Name Journal logoFor the third week in a row, Uniregistry dominated the Domain Name Journal chart of top reported sales following the release of six months of sales in one go. In the latest week, DNJ compiled the sales for May and June, with veda.com topping the chart, selling for $100,000.

Coming in second and third were shrooms.com and newsnow.com, selling for $94,000 and $88,000 through Uniregistry and MediaOptions and Uniregistry respectively. All up, Uniregistry had a hand in 15 of the top 20 sales and Sedo three.

On the TLD side of things, there were 17 .com sales and one each for .nl, .t and .co.uk.

To check out the Domain Name Journal chart of top reported sales for the week ending 24 July, go to:

Uniregistry Again Dominates In Weekly Reported Sales

Domain Name Journal logoThe publication of the Uniregistry sales for the last six months, this week March and April, along with the usual weekly sales, has seen a whopping 11 sales above the six-figure mark for the sales compiled in the week ending 17 July by Domain Name Journal.

The sales reaching six figures, by domain, price and aftermarket outlet were:
jade.com – $1,250,000 – private sale
yk.com – $900,000 – GetYourDomain
promotion.com – $315,000 – private sale
ada.com – $200,000 – Sedo
organicbaby.com – $168,000 – Uniregistry
bookkeeping.com – $150,000 – Uniregistry
forexbrokers.com – $150,000 private sale
neverfail.com – $150,000 – Uniregistry
pah.com – $115,000 – Uniregistry
hox.com – $100,000 – Uniregistry
sniper.com – $100,000 – Uniregistry.

There were 20 .com sales in the top 21, the other was a .nl domain. And because of the inclusion of the Uniregistry sales, there were 14 sales through Uniregistry.

To check out the chart of top reported sales for the week ending 17 July in more detail, go to:

Uniregistry Dominates Weekly Sales After Release Of Huge Number Of Sales Over 18 Months

Domain Name Journal logoUniregistry released details of a huge number of sales going back to February 2015 totalling almost $42 million, but these accounted for around half of all sales for the period with the rest subject to non-disclosure agreements.

For the most recent chart of top reported sales compiled by Domain Name Journal, January and February sales from Uniregistry were included. So with this, the top sale was sideline.com, which sold for $225,000 and murabaha.com ($100,000), both through Uniregistry, while 1396.com and pinyin.com tied for third, selling for $60,000 through Sedo and Uniregistry respectively.

There was a seven-way tie for 18th place, so there were 21 sales in the top 24 through Uniregistry and two through Sedo. And there were 22 .com sales and two for .org.

To check out the Domain Name Journal chart of top reported sales for the week ending 10 July and more explanation of the Uniregistry sales, go to:

.GAME Domains Now Available For Registration Everywhere

dot GAME gTLD logo[news release] Uniregistry, Corp., a leading domain name registration services company, is pleased to announce the successful launch of the .game domain extension to the internet. .game is the first new domain extension aimed exclusively at the gaming community.

Virtually all of the leading gaming brands acquired their .game domains by the first day of the launch. For example, Blizzard Entertainment registered .game domains for its complete line of games; it acquired Warcraft, Starcraft, Hearthstone, Diablo and Heroes of the Storm domain names during the early trademark registration period, and then it picked up Overwatch.game for its brand new Overwatch multiplayer game of heroes on launch day. Likewise, Activision registered for Call of Duty, Take-Two Interactive registered for Grand Theft Auto, Microsoft registered for Minecraft, Riot Games registered for League of Legends, and Square Enix registered for Final Fantasy. Most major gaming companies acquired .game domains for each of their gaming brands.

“We’re excited to bring .game to the internet,” said Frank Schilling, Managing Director of Uniregistry, “and we are especially pleased to see the early adoption of the name by the world’s leading gaming companies. The broad-based support of .game by the companies that make the world’s most exciting and immersive form of entertainment is deeply gratifying.”

Amanda Fessenden, Director of Registry Business Operations for Uniregistry, noted that registration of a new domain name is just the first step in building an online business.  “While we are excited to see existing gaming companies acquire their .game domain names, we are even more excited by what will come next – the creation of websites, marketing campaigns, and games themselves built on these great domains.”

Companies that make platforms for the gaming industry acquired .game names in time for the launch. Apple purchased iPad.game, AppleWatch.game and AppleTV.game, while Microsoft acquired Xbox.game and Sony Interactive registered PlayStation.game.

Individuals working in the gaming industry also picked up domain names on the first day of launch. Georgia Van Cuylenberg, a voice actor in the Final Fantasy, Star Wars, and PayDay2 gaming franchises, picked up Voiceover.Game for herself. “Voice acting for video games is an essential part of my performing career, and a specific domain like .game gives me the ability to express and showcase my level of dedication and passion for the gaming industry.”

This week’s global launch of .game follows a successful Early Access Period, during which domains like VR.game, play.game, i.game and board.game were registered. First day registrations included chess.game, mmorpg.game, and tabletop.game.

Schilling noted that each of these high value early registrations could become a category-defining business. “Quality domain names are the ultimate online game where winning players improve their corporations and lives as they play,” said Schilling. “.game domain names are where the art of marketing intersects with computer science and the technology of the Web. This is a land rush moment in time.”

.game domain names are now available at domain registration companies worldwide. For more information about this new domain extension, with links to places to buy .game domain names, please visit get.game.

About Uniregistry

Uniregistry is a domain name registration company creating innovative and intuitive products for users to connect on the Internet. Uniregistry operates 25 new extensions, including .link, .audio, .hiphop and .photo, and sells internet names directly to the public through its own retail registrar, Uniregistry.com.

Nominet Partnership With Minds + Machines Moves It Into Top 10 Global Registrys

Nominet logoNominet announced last week they had come to an agreement with Minds + Machines (MMX) that will see the .uk registry become the registry for an additional 28 generic top level domains.

It’s claimed to be the largest transition of gTLDs to date, a significant step forward for Nominet in the Registry Service Provision (RSP) market and one which catapults them into the top ten RSPs globally.

The move sees them add the 291,000 domains from MMX to the 13,000 .cymru and .wales domains Nominet already provide registry services for as well as the 10.711 million .uk domains to take their total domains under management to over 11 million.

The partnership with MMX builds on Nominet’s expertise in running TLDs. From working with brands like the BBC, Comcast and Bentley to build their personalised online spaces; to our experience in geographic TLDs such as .cymru and .wales. But this is their first foray into gTLDs. And Nominet says they’ll be actively pursuing other opportunities in this space.

ICANN has also previously selected Nominet as one of their few emergency back-end registry operators (EBERO) for new gTLDs and they are the only one to have done a live test to date. This experience ensures Nominet can successfully manage what they believe is the largest migration of gTLDs to a new back-end registry services provider so far.

They are reported to be, according to Domain Incite, “among the 20-plus companies that have responded to Public Interest Registry’s request for proposals, as its back-end deal with Afilias comes to an end.”

In their announcement of the partnership, MMX also said they have signed an agreement for Uniregistrar, Corp., part of Uniregistry, to take over MMX’s loss-making consumer-facing mindsandmachines.com branded registrar operation.

“These two transactions allow us to reboot our business as a pure-play, high-value registry group with dramatically reduced overheads,” said Toby Hall, CEO of MMX. “Firstly, the Nominet agreement provides us with the flexibility to now significantly scale the business, on economically sure-footing, safe in the knowledge our domains will be running on a world-class platform. Secondly, the Uniregistry agreement sends a definitive message out to the registrar channel that we are here to partner, not compete, while ensuring existing customers of our consumer-facing registrar are migrated onto an award-winning platform. As such, we believe these two agreements will transform our operations and cost-base.”

Kiwi.com Flies High On Sales Chart in $800K Sale

Domain Name Journal logoKiwi.com became the second monster domain sale for March, selling for $800,000 through Uniregistry/DomainNameSales, to top the Domain Name Journal chart of domain sales for the week ending 13 March. To date in 2016 it’s only been bested by tp.com which sold for $929,000 through NameJet.

Coming in second for the week was circa.com, selling for $150,000 while pferde.net, which translates as “horses”, came in third with both sales being brokered by Sedo.

Overall Sedo had a good week on the chart with 15 of the top 20 sales after zero sales on the chart in the previous week. On the TLD side of things there were 12 .com sales, two for .net and .de and one each for .co.uk, .co, .works and .fr.

To check out the Domain Name Journal chart of top reported sales for the week ending 13 March in more detail, go to: