They might have been asleep through ICANN’s extensive consultation process over the introduction of new generic Top Level Domains, but the Association of National Advertisers, an American association representing more than 400 companies, is stamping their feet trying to drum up some support for their belated opposition to new generic Top Level Domains (gTLDs).The ANA has called for ICANN to conduct a systematic review” of its ethics policies according to a Bloomberg report.In a letter not yet published on the ICANN website, nor on the ANA website, the ANA says the failure of ICANN to close “numerous loopholes” in its conflict-of-interest policy “would raise the most profound questions as to the ability of ICANN to represent the public interest,” says Robert Liodice, president of the Association of National Advertisers, in his 2 October letter to the ICANN CEO and president Rod Beckstrom.According to the Bloomberg report, the letter was also sent to officials at the White House and U.S. Commerce Department, as well as members of the U.S. Senate and House.The letter appears to be a belated attempt for the ANA to make up for their lack of participation, made up of one submission, to the new gTLD consultation process. Possibly even an attempt to save face with some of their member organisations.The letter is undoubtedly a way for the ANA to save face after being embarrassed by having minimal input into the new gTLD consultation process. The ANA’s Liodice made several claims in a letter to ICANN dated 4 August that in response Beckstrom noted were “either incorrect or problematic in several respects. Perhaps the most severe mischaracterizations concern the ICANN process.”The ANA even appear to have embarrassingly forgotten, a point that Beckstrom reminded them of, they submitted a number of suggestions in December 2008 that ICANN either wholly or largely incorporated.Despite the latest posturing from the ANA, it will be interesting to see how many of their members apply for new gTLDs. At least one of their members, Canon, have said they will be applying for their own gTLD so it is apparent not all members support their views.Previous correspondence with ICANN appears on the ICANN website, and the abovementioned letter should also appear shortly, at www.icann.org/en/correspondence.The Bloomberg report is available at www.bloomberg.com/news/2011-10-03/internet-overseer-should-review-ethics-policy-ad-group-says-1-.html.
American Association of National Advertisers Huff And Puff Over New gTLDs
They might have been asleep through ICANN’s extensive consultation process over the introduction of new generic Top Level Domains, but the Association of National Advertisers, an American association representing more than 400 companies, is stamping their feet trying to drum up some support for their belated opposition to new gTLDs.