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Domain Name Keywords Do Not Increase Search Ranking: John Mueller

Do you need to include keywords in your domain name? The answer is no. That’s according to Google’s Webmaster Trends Analyst John Mueller who addressed the issue in a recent Google Webmasters where Mueller was specifically asked “Does a .jobs domain help rank for ‘jobs’?” Mueller says it’s more important to build up a website with quality content than focus on a domain name with a keyword.

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