Tag Archives: .POKER

Deal Yourself In: .POKER Names Now Open to All

Poker gTLD logo[news release] Global registry services provider and poker fan Afilias announced today that the new “dot POKER” or .POKER top level domain is now open for public registration on a first-come-first-served basis. For the first time, the card game that has fascinated players and transcended cultures around the world has its own dedicated web space!
The short, memorable .POKER web address is poker-specific and brings an instant branding boost to all kinds of online poker activities including tournaments, products, news, tips…and even neighborhood game nights!

During the recent sunrise and landrush phases of the launch, almost 800 .POKER names were registered, representing many global poker leaders such as poker community PocketFives and poker news site PokerNews. Others who have acquired their .POKER addresses include some of the world’s best-known casinos such as Bally’s, Borgata, Caesars Palace, Mirage, and Monte Carlo. Registrations are also in for many popular online gaming destinations such as Bovada, FullTilt, Grosvenor and WSOP, to name a few.

Lots of players dealt themselves in for landrush, and many great names received multiple applications (one got 14!).  Auctions will soon be scheduled for this group, which includes bitcoin.poker, download.poker, highstakes.poker, virtual.poker, and world.poker.

“The poker industry is large and growing, especially the online game,” said Roland LaPlante, Chief Marketing Officer of Afilias. “.POKER will help Internet users and search engines alike to quickly identify poker-focused content worldwide. Fans, suppliers, game hosts and sponsors and other poker-focused entities now have a dedicated space on the internet.  A .POKER address will help put the odds in favor of the registrant!”

Overall, an estimated 80,000+ web addresses already include the word “poker,” which demonstrates the appeal of an entire top level domain dedicated to the game.  If you have a poker site, put it at the Internet home of everything poker: .POKER.

.POKER domain names are available at about 70 leading registrars around the world already and the list is expanding quickly. Register your favorite name from your preferred .POKER registrar today. For more information about the .POKER domain, please visit www.get.poker.

Call for .POKER Partners! Are you interested in having your .POKER site featured? .POKER’s Partner Program is designed to showcase .POKER sites that are utilizing their domain name effectively and helping the community to grow. Selected .POKER sites will be featured in .POKER’s web site, press releases, media interviews, social media posts, blogs, and other communications. Got a great .POKER story to tell? Fill out this form and the .POKER team will be in touch.

About Afilias

Afilias is the world’s second largest domain registry, with approximately 20 million names under management. Afilias powers a wide variety of top level domains, and will soon support hundreds of new TLDs now preparing for launch, including TLDs for cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®.

This Afilias news release was sourced from:
www.afilias.info/news/2015/04/21/deal-yourself-poker-names-now-open-all

 

EDC Delves Into .POKER And Its Likely Success

European Domain Centre logoThe European Domain Centre believes .poker is going to be a success, and Christopher Hofman Laursen spoke to Afilias’ Roland LaPlante and Brett Samuels, along with one potential user of .poker domains, Kristian Baekgaard who until recently worked for the largest Danish betting site Danske Spil, about its launch.

Hofman Laursen believes “.poker has the elements to be one of the successful launches: The natural term, a market with intense online competition and very tech savvy players.”

LaPlante said that “.poker is all about branding and memorability in a very competitive business. It’s time to understand that .com says nothing about your brand. It’s a random term. This is a unique opportunity to get a much more effective marketing address”. While Samuels added “that poker is ‘a very dynamic space with new games being launched and new tournaments coming up all the time. There’s a need for new spots, and now you can get the name you want, in the business you’re in. Be aware that Poker.org was one of the most expensive domains ever sold (sold at SEDO in 2010 for USD 1M – most expensive .org ever) showing that there is a huge demand to offer more options’”.

Baekgaard said “anyone in such a competitive business are looking at how to get an edge. With adverting click prices starting at EUR 1.50 then a .poker could be a good investment. Now all the activies on the Danske Spil site uses sub-domains for danskespil.dk, however I could see that the poker guys were allowed to have some fun with .poker”.

.Poker goes live on 21st April.

To read the interviews in full, go to:
blog.europeandomaincentre.com/understanding-the-value-of-poker-domain-names-interview-with-afilias-and-danske-spil/

.POKER Domain Landrush Period Begins

Poker gTLD logo[news release] Global registry services provider and poker fan Afilias announced that today (10/3) is the start of the landrush period for the new “dot POKER” or .POKER TLD. From March 10 through April 9, 2015, anyone may apply for the .POKER domain name they want. All applications will be finalized after the landrush period ends, and names receiving more than one application will go to an auction process. Open registration follows on April 21, 2015.

.POKER is the only top level domain dedicated to the game of poker, the world’s favorite card game. Easy and fun to remember, it is the winning web extension for poker tournaments, products, players, news, tips — everything related to poker.

“Poker fans share a special language and many poker terms will make excellent .POKER domain names,” said Roland LaPlante, CMO of Afilias. “The most popular names will likely receive multiple bids during the landrush period, so submit your application(s) today at your favorite registrar and ensure you have a seat at the table!”

.POKER domain name applications are accepted now through April 9 when the landrush period ends. Applicants of domains that have only one application will then be notified and will receive their domain names. Applicants for domains with multiple applications will be invited via email to enter a private auction, where names will be awarded to the highest bidder.

Get in on the action now: Submit your application(s) to an authorized .POKER registrar today. For more information about the .POKER domain, please visit www.get.poker.

About Afilias

Afilias is the world’s second largest domain registry, with approximately 20 million names under management. Afilias powers a wide variety of top level domains, and will soon support hundreds of new TLDs now preparing for launch, including TLDs for cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®.

This Afilias news release was sourced from:
www.afilias.info/news/2015/03/10/poker-domain-landrush-period-begins

 

Afilias Announces .POKER Sunrise Period Begins

[news release] Afilias announced today (5 February) the beginning of the sunrise period of “dot POKER” or .POKER: eligible trademark holders can deal themselves in immediately.  After sunrise ends on March 7, 2015, the house will host a landrush period for the public, with tables opening on March 10.

.POKER is the only web extension for all things Poker – from gaming to news, tips, and products.

“Poker is the world’s favorite card game, and it is enormously popular online,” said Roland LaPlante, CMO of Afilias.  “A .POKER address provides instant identification with the game and is the perfect online space for everything from tournaments to poker products, poker news, and friends organizing a local poker night. .POKER is the Ace of Internet addresses.”

Sunrise

Today through March 7, 2015, registration is limited strictly to eligible trademark holders. To apply, please visit a sunrise authorized registrar.

Landrush

From March 10 through April 9, 2015, all individuals or organizations interested may apply for the names they want. Their applications will be finalized after the landrush period ends; and names receiving more than one registration will go to an auction process.

It is therefore important for all interested poker fans and organizations – from gaming entities to tournament organizers and product manufacturers – to start thinking of the names you want and be ready to go all in when landrush begins.

Open registration begins April 21, 2015.

For more information about the .POKER domain and registration schedule details, please visit www.get.poker.

 

About Afilias

Afilias is the world’s second largest domain registry, with approximately 20 million names under management. Afilias powers a wide variety of top level domains, and will soon support hundreds of new TLDs now preparing for launch, including TLDs for cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®.

This Afilias news release was sourced from:
www.afilias.info/news/2015/02/04/poker-domain-sunrise-period-begins

New .POKER gTLD Launched

Afilias today (8 January) announced the first phase of the introduction of a new generic top-level domain for one of the world’s favorite card games: “dot POKER” or .POKER. The first phase is the “sunrise” period, which is limited to eligible trademark holders and is open from February 5 through March 7, 2015.

.POKER is the first and only Internet domain dedicated to the game of poker. It is the most logical thus effective web address for anything and everything that has to do with poker – from gaming to news, tips, or products.

“Poker is one of the most popular games on the Internet today, and now there is a dedicated space on the Internet for all aspects of poker,” said Roland LaPlante, CMO of Afilias. “.POKER is an easy-to-remember web extension that will resonate with poker fans, gaming entities, tournament organizers, product manufacturers, news sources, and just about anyone involved in the game of poker.”

.POKER Registration Schedule

• Sunrise:The notice period of the .POKER sunrise period has begun. Sunrise runs from February 5 through March 7, 2015. During sunrise, domains will be awarded in a first-come, first-served manner; however, eligibility during this period is limited strictly to trademark holders whose marks are registered in the Trademark Clearinghouse.
• Landrush:From March 10 through April 9, 2015, the public can “put a stake in the ground” and apply for the names they want. Their applications will be finalized after the landrush period ends; and names receiving more than one registration will go to an auction process.
• Open registrationfor all will begin April 21, 2015.

For more information about the .POKER domain, please visit the Afilias .POKER information page.

About Afilias

Afilias is the world’s second largest domain registry, with approximately 20 million names under management. Afilias powers a wide variety of top level domains, and will soon support hundreds of new TLDs now preparing for launch, including TLDs for cities, brands, communities and generic terms. Afilias’ specialized technology makes Internet addresses more accessible and useful through a wide range of applications, including Internet domain registry services, Managed DNS and mobile Web services like goMobi® and DeviceAtlas®.

This Afilias announcement was sourced from:
http://www.afilias.info/news/2015/01/07/new-poker-web-domain-launched