Tag Archives: .org

PIR Commences PR Campaign to Educate on .ORG Benefits

dot org logoThe Public Interest Registry, registry for .ORG, has commenced a “Why I Chose” campaign to educate marketers and try and convince them of the benefits of .ORG domain names.

According to the news release below, the registry wants to boost its 8.5 million registrations with a campaign aimed not just non-profits and associations, the traditional registrants of .ORG domain names, but also for consumer marketing campaigns, education initiatives, corporate giving and corporate crisis communications.

For more information, check out the news release below:

.ORG Kicks-Off the “Why I Chose” Campaign to Educate Marketers About Value of Domain Names
What’s in a name? With nearly 200 million registered domain names worldwide, an increasing number of organizations, companies and individuals are fine-tuning their online marketing campaigns and selecting domain names that will enhance brand value. In fact, with over 8.5 million registrants, .ORG — the world’s third largest generic top-level domain — is quickly becoming the venue of choice for not just non-profits and associations but also for consumer marketing campaigns, education initiatives, corporate giving and corporate crisis communications. Therefore, as part of .ORG’s ongoing efforts to educate users about how choosing the domain name can affect your overall brand, .ORG, The Public Interest Registry (PIR) will kick-off the “WhyIChose.ORG” campaign — an integrated combination of online resources, social media and events.

At the core of the campaign is WhyIChose.ORG — an educational hub for corporations, marketing agencies and associations, aiming to illustrate the benefits of .ORG. The web site also features a series of interactive quizzes, myth-busters and case studies of how entities can maximize .ORG as a portal for consumer information, crisis communications, corporate social responsibility (CSR) programs, and the like. In addition to the online resources, PIR has also partnered with renowned marketing expert David Meerman Scott, best-selling author of The New Rules of Marketing & PR, to emphasize the importance of choosing the right domain name and to explain how real-time marketing and PR would be amiss without a robust domain strategy.

“In the always-on, real-time, social media enabled world of the Web, a .ORG site is an ideal way for organizations of all kinds to communicate quickly, accurately, and with a high degree of transparency,” said Mr. Scott, who discusses the value of the .ORG domain in his upcoming book Real-Time Marketing and PR (November 2010). “Because .ORG has an inherent reputation of trust, integrity, and credibility, the information is deemed highly valuable. However, in my experience, many people incorrectly think only a nonprofit can use a .ORG domain name, so I partnered with PIR to help get the word out to marketers worldwide that any organization can benefit from using this powerful communications tool.”

Together, PIR and Mr. Scott will co-host two key events aimed to enhance marketers and IT professionals’ understanding of online branding. Among the key events:

  • A panel discussion in New York City on how choosing the right domain name can affect your overall brand (November 16).
  • An online web seminar for registrars, registrants and all those interested in learning about effective online marketing strategies (Fall 2010).

“In today’s world where your online reputation is really becoming a brand driver, it’s all the more critical for marketers, advertisers, and brand managers to understand the value of domain names and how they truly influence your online impressions,” said domain name industry veteran Lauren Price, senior channel manager at .ORG, The Public Interest Registry. “For example, marketers and PR professionals can use a .ORG domain name as a vehicle to educate their communities in times of calm as well as in conflict. It provides a well-recognized, trusted platform to neutralize crises, communicate causes, and inform communities. That’s why we conceived the WhyIChose.ORG campaign — to help people better understand how .ORG and other domain names can enhance inherent brand value.”

Europe Registry logoTo register your .ORG domain name, check out Europe Registry here.

.BIZ Follows .ORG And Increases Registry Fee

The registry for .BIZ domain names has advised ICANN that it will be increasing the registry fee to US$7.30 from the current $6.85, an increase of 6.6 per cent, as of 1 April, 2011.

The announcement came about in a letter to ICANN from Neustar dated 29 September and follows a similar letter from the Public Interest Registry to ICANN. PIR said they will be increasing the registry fee for .ORG domain names to $7.21, again on 1 April 2011.

The Neustar letter to ICANN is available at icann.org/en/correspondence/switzer-to-beckstrom-29sep10-en.pdf.

The PIR letter to ICANN is available at icann.org/en/correspondence/raad-to-beckstrom-07sep10-en.pdf.

Europe Registry logoTo register your .BIZ or .ORG domain name, check out Europe Registry here.

.ORG Soars Past 8.5 Million Registrations

dot org logoAn increase of over 500,000 domain name registrations in the previous six months saw the number of .ORG domains registered soar past 8.5 million according to the latest bi-annual report from the .ORG registry, the Public Interest Registry.

The first six months of 2010 saw registrations increase 7.6 per cent, more than double the increase of the first half of 2009, according to The Dashboard.

Other highlights of the latest edition of The Dashboard are:

  • ORG realised a 16.5 per cent growth in the first half of 2010 for New Creates, staying on par with results posted from .COM and .NET
  • 77.1 per cent of organizations renewed .ORG domains for one to three years – an increase of four per cent over 2009
  • a .ORG content analysis showed that healthcare and education related domains had the most significant growth for 2010, increasing six per cent and 13.6 per cent respectively since 2009
  • the US and European Union continue to represent the regions with the most significant .ORG registrations, though China grew from two per cent to four percent, and the Netherlands grew one per cent to three per cent in 2010.

“The staggering growth of .ORG is proof that we’re successfully expanding our influence across a wide array of registered businesses, for-profit companies and special interests while also continuing to serve the greater non-profit community,” said Alexa Raad, CEO of .ORG, The Public Interest Registry.

“With our overall number now reaching over 8.5 million, it only further illustrates the continued appeal of a .ORG address and how our domain is viewed as a trusted and secure source both domestically and internationally.”

Complementing .ORG’s notable growth thus far in 2010 was the announcement that .ORG is now offering full DNSSEC deployment. On June 23, 2010, during ICANN 38 Brussels, .ORG, The Public Interest Registry announced that it has taken the final step to become the first gTLD to offer full deployment of Domain Name System Security Extensions—otherwise known as DNSSEC.

To download the latest edition of The Dashboard, see pir.org/pdf/dashboard_1H_2010.pdf.

America Registry logoTo register your .ORG domain name, check out America Registry here.

.ORG and .EU Deploy DNNSEC for Greater Web User Security

The 38th ICANN meeting currently underway has seen both the Public Interest Registry and EURid both announce separately they will be deploying Domain Name System Security Extensions (DNSSEC) for the .ORG and .EU top level domains respectively. The move will see increased security for visitors to websites for the two TLDs.In a press conference held today, the Public Interest Registry said they are the first large TLD (with over eight million registrations) to implement DNSSEC. The first domain name to be signed with DNSSEC was isoc.org.Meanwhile on Monday EURid announced it has deployed DNSSEC.As EURid explained, DNSSEC is a protocol that verifies and validates name server responses from the bottom up through a chain of trust, thereby making the domain name system more secure. It can prevent hackers from intercepting web traffic and redirecting it to fake websites that can trick people into supplying personal information, such as a counterfeit Internet banking site that looks like the real thing.”At this time, few top-level domain registries support DNSSEC, but we encourage all in the community to help Internet users by embracing this protocol,” comments Marc Van Wesemael, EURid’s General Manager. He also noted that the DNSSEC protocol is an important achievement for EURid, which is constantly striving to improve the security of the domain names it administers.DNSSEC though does not come cheap, but there are many benefits to consumers. DNSSEC will enable consumers to be certain they are visiting a legitimate site, something that is especially important for banks and even charities who have found there are people who will register domain names and establish websites to take donations, especially in the case of disasters as they happen around the world.As Alexa Raad, CEO of .ORG, said at the ICANN meeting, being an early pioneer means it was more expensive to deploy DNSSEC, something she described as” not inexpensive”.Raad said DNSSEC deployments for .ORG will see registrars able to ensure safer access to websites with three registrars making DNSSEC available to their customers and another twelve in the pipeline.”Motivation for doing this is to lead the industry and it need not be a utopian vision,” said Raad but she also noted that it is not something that is likely to make a profit for .ORG.At the .ORG news conference was Steve Crocker, Co-Chair of ICANN’s DNNSEC Deployment Initiative. He said that it took 18 or 19 years to develop DNSSEC, “a lot longer than expected”. But it was something that had huge support and cooperation among industry players, something Dan Kaminsky described as being amazing.Looking to the future with new generic Top Level Domains (gTLDs) likely to be announced in the next one to years, the question of cost arose. But costs should fall significantly as the new technology is deployed and it is likely DNSSEC -of-the-box programmes will be developed to help existing and new registry operators implement DNSSEC. This will see costs reduce rapidly as the “technology is not inherently expensive” noted Crocker. The major costs have been in the development of the technology.To register your .EU or .ORG domain name, check out EuroDNS or Europe Registry.

.ORG to enable DNSSEC by June 2010

dot org logo.ORG domain names will have additional security enabled as of 30 June this year, the Public Interest Registry (PIR), the registry for .ORG, has announced. The registry says it intends to enable full DNSSEC deployment in the .ORG registry by accepting second level signed .ORG zones beginning in June of 2010. This positions .ORG as the first generic top-level domain (TLD) to offer full DNSSEC deployment.

There are approximately 7.5 million registered .ORG domain names and the deployment caps off a two-year testing period of DNSSEC.

“We applaud PIR’s leadership in the deployment of DNSSEC in the gTLD space,” said Rod Beckstrom, president and chief executive officer of ICANN. “Opening up general registration of signed zones in .ORG is a major step forward.”

All registrars can now plan to offer an additional security service to their customers. The benefits of DNSSEC include the ability to thwart the increasing predominance of attacks like pharming, cache poisoning, and DNS redirection that have been used to commit fraud, distribute malware, and/or identity theft. DNSSEC, an upgrade to the internet infrastructure, protects Internet resolvers (clients) from forged DNS data, such as that created by DNS cache poisoning.

“This announcement, coupled with recent ones by Comcast, various ccTLDs and even ICANN, is an important signal not only for application providers, ISPs, and telcos, but also for registrars to begin planning their implementation and addressing the customers’ need for enhanced security,” said Alexa Raad, chief executive officer of PIR. “Ensuring Internet security and stability are among our highest priorities. Being the first to fully deploy DNSSEC positions .ORG registrants will be amongst the first to safeguard their users from escalating security threats, especially as Internet usage continues to grow exponentially.”

Launching signed delegations, with the technical support of Afilias, is the final step in PIR’s phased approach to fully deploying DNSSEC within the .ORG zone. A rigorous “friends and family” testing phase, started in June of 2008, has enabled PIR not only to thoroughly test and address operational and deployment issues related to zone management, key distribution and rollover, but also to assist registrars in the development and deployment of the service.

All interested registrars must pass a mandatory DNSSEC Certification Test. For more information regarding .ORG DNSSEC initiatives and information, please visit: pir.org/dnssec.

America Registry logoTo register your .ORG domain name, check out America Registry here.