Tag Archives: New york city

.BERLIN Retains Top Place in DOTZON Digital City Brands Study

The .berlin new gTLD has retained its position as the most successful Digital City Brand in 2021 according to the fifth edition of DOTZON’s Digital City Brands study.

Continue reading .BERLIN Retains Top Place in DOTZON Digital City Brands Study

Neustar Announces Fourth Premium .NYC Auction For Travel and Tourism Domain Names

dotNYC logoNeustar has announced the fourth auction of premium .nyc domain names aimed at the travel and tourism sector will take place with Sedo handling the auction until 10 May.

This will give New Yorkers in the City’s five boroughs a curated selection of twenty-five premium domain names in the .nyc new generic top level domain (new gTLD). These rare and premium domain names are associated with the travel, hospitality and tourism industry, giving New York travel agencies, hotels, airlines, entrepreneurs, startups and businesses access to some of the most in demand digital real estate in the world.

The following premium domain names will be made available at auction:

see.nyc museum.nyc showtickets.nyc
guides.nyc pedicabs.nyc broadwaytickets.nyc
citytours.nyc carrental.nyc shuttle.nyc
bustour.nyc reservation.nyc limos.nyc
boattour.nyc tour.nyc concierge.nyc
shows.nyc visiting.nyc getaways.nyc
boutiquehotel.nyc theaters.nyc flights.nyc
lodging.nyc ticketbroker.nyc
hotelguide.nyc sightsee.nyc

“I can think of no more fitting tribute to kick off the summer travel season than with these travel-related web addresses,” said Nicolai Bezsonoff, General Manager, Registry Solutions, Neustar, who is the registry services partner of the .nyc top level domain. “Reaching those in-market travellers with a unique domain that signals they’ve reached a legitimate travel business based in New York will go a long way to engender the kind of brand trust that will keep customers coming back again, and again.”

The City of New York has long been the epicentre of fashion, technology and culture, welcoming over 60 million visitors who spent $43 billion last year alone. Travel and tourism activity supports over 383,000 jobs and generates nearly $25 billion in wages and salaries for working New Yorkers. Travel benefits the City immensely with six out of every ten visitors spending at least one night in the Big Apple. With the launch of .nyc’s premium domain names, the travel and tourism sector can create hyper-personalised marketing campaigns centred on unique and highly targeted domains.

New Yorkers will gain exclusive bidding access to the premium domains at 13:00 on 3 May until 13:00 EST on 10 May. As the bidding window is open for eight days, bidders should consider their bidding strategy carefully and be prepared to place their opening bids as soon as the auction opens. The auction will take place entirely online through the official auction partner, Sedo. All bidders should familiarise themselves with all the rules, restrictions and auction details. All of the auction details can be found at Auctions.nyc.

“Our visitors and residents have endless opportunities to discover and explore what our city has to offer. We are creating a closer bond between our city’s physical attractions and the city’s digital real estate online. Anyone in the travel and tourism space can now build a closer connection with our residents and visitors with a unique domain name that precisely reflects the link to NYC,” said Fred Dixon, President and CEO, NYC & Company.

In keeping with the City’s desire to ensure equitable access to these sought after domain names, the .nyc auctions have been designed to maximise participation, affordability and transparency. Bidding starts at just US$500 for all domains, a very low point of entry for these high-quality domains. This means small businesses, startup founders, organisations and individuals from every borough can participate equally in the auction process, vying for the chance to secure these high-value domains.

.nyc was launched in October of 2014 with the support of an innovative group of early adopters and enthusiasts, including Manhattan Borough President Gale A. Brewer and tens of thousands of local business owners, such as Sideways.nyc, Digital.nyc, and StartupHub.nyc, among others. Today, .nyc has become one of the largest and most well utilised of all city-affiliated domains.

Final Hours For .NYC Fashion Auction

dotNYC logoThe .NYC Fashion Week premium domain name auction is into its final hours with all but 4 of the 24 domains up for grabs meeting their reserve and also having receiving at least one bid.

With less than 4 hours to go at the time of publication, shop.nyc has the top bid, with its current bid at $600 followed by fashion.nyc ($575), while a trio of domains (deals.nyc, designer.nyc and models.nyc) all attracting $550 bids.

And remember, you have to be a business or person resident in New York City to register a .nyc domain name.

To check out the .nyc auction at SnapNames, go to:

.NYC To Auction Premium Fashion Domains

dotNYC logoThe .nyc new gTLD is to auction 24 premium fashion-related domain names commencing 1 February through SnapNames.

Promoting the domain names as a means of helping New York City businesses stand out from the crowd, the auction for the new generic Top Level Domain runs from 1 to 28 February and coincides with the most famous fashion week events in the world. Only individuals and businesses within the 28 boroughs of New York City are eligible to register, and also bid, .nyc domain names.

The domains up for auction are:

  • Apparel.nyc
  • Boots.nyc
  • Boutique.nyc
  • Bras.nyc
  • Clothes.nyc
  • Couture.nyc
  • Deals.nyc
  • Designer.nyc
  • Fashion.nyc
  • Jewelry.nyc
  • Lingerie.nyc
  • Makeup.nyc
  • Models.nyc
  • Photographer.nyc
  • Rings.nyc
  • Runway.nyc
  • Salon.nyc
  • Shirts.nyc
  • Shoes.nyc
  • Shop.nyc
  • Sneakers.nyc
  • Stylist.nyc
  • Suits.nyc
  • Swimsuits.nyc


.NYC Celebrates Second Birthday With Release Of Premium Domains

dotNYC logoThe .nyc new generic Top Level Domain is celebrating its second birthday and to “celebrate” over 4,000 premium domain names are being released to New Yorkers.

Currently there are over 79,000 .nyc domain names registered making it the largest of the city new gTLDs, ahead of .london with almost 65,000 registrations, although .london is available for anyone, anywhere to register. For .nyc, it is only available to businesses and individuals within the five New York City boroughs.

“Whether you’re a small business, or an established brand, there’s no better place to launch and build your venture online, than .nyc,” said Jeff Merritt, the Director of Innovation of the City of New York. “With the release of these new premium domains, New Yorkers across the five boroughs will all have the opportunity to own and develop a piece of the City’s most valuable digital real estate.”

The majority of the premium domain names will be made available directly through registrars including instra and Internet.bs at published prices, but a small subset will be available via auctions and select aftermarket providers.

The release will commence on Monday, 10 October at 15:00 EDT.

The first .nyc premium domain name auction for twenty premium domains is scheduled to take place on 24 to 27 October, and is associated with the theme of “Living in NYC.” The following domain names are included in the auction:
Apartments.nyc     Brokers.nyc     Brownstones.nyc     Condos.nyc
Construction.nyc     CoOps.nyc     Furniture.nyc     Garden.nyc
Homes.nyc     Interiors.nyc     Kitchen.nyc     Lease.nyc
Living.nyc     Lofts.nyc     RealEstate.nyc     Renovation.nyc
Roommates.nyc     Rentals.nyc     Studios.nyc     Sublet.nyc

Four Million Domains Registered In New gTLDs In Under 12 Months

If registration numbers are what you go by, four million domains registered in under 12 months for the 461 gTLDs across 318 registries and 224 registrars taking registrations is pretty good going. But it is still early days and not one domain name in any of the new gTLDs has come up for renewal yet.The four millionth registration occurred on 7 January according to statistics published by nTLDstats.com, boosted in recent days by the launch of the .Q@ (website) gTLD which rocketed into second place on the chart for most registrations and now has passed 354,400 domains under management (DUM). However 354,414 of these domains to date are registered through one registrar – Internet Domain Name System Beijing Engineering Research Center LLC (ZDNS) and the remaining four to the registry operator. So it’s not likely the public has been registering these domains.Domain Incite has explained the anomaly as the “registry, Knet, which acquired original applicant Hu Yi last year, operates a keyword-based navigation system in China that predates Chinese-script gTLDs.””The company has simply grandfathered its keyword customers into .Q@, I’m told.”The keyword system allows Latin-script domains too, which explains the large number of western brands that appear in the .Q@ zone.”The second reason for the huge bump is the fact that many of the domains are essentially duplicates.”Meanwhile the .xyz gTLD continues to blow all other gTLDs out of the water when it comes to total registrations with over three-quarters of a million (767,883), however the vast majority of these have been “given” to the unsuspecting registrants of the .com equivalent in a deal with Network Solutions.In third place is .club with 165,973 DUMs who, like Donuts with their 158 gTLDs up and running, claim that none of their domains have been given away. Which puts them in a great place for when domains come up for renewal as if someone has made the effort to pay for a domain, they’re much more likely to want to renew it.The top 11 includes three city gTLDs – .berlin in fourth with 155,466, .nyc (New York City) with 66,838 in eighth and .london in eleventh with 54,002 DUMs. While .berlin appear to have given away or sold cheaply around 90,000 domains, they like other city gTLDs should expect high renewal numbers. And their future seems safe.But it’s not all big registration numbers. Some gTLDs charge a higher premium than others and one such gTLD is .luxury. It may only have 1,294 DUMs, but they have much higher registration fees and are aimed at (naturally) luxury brands. So its future would seem safer than many of those with similar registration numbers.A couple of gTLDs one would have to question their future are .rich and .wed, the latter aimed at short term use for those getting married. Both gTLDs have been around for months and still only have 59* and 125 DUMs respectively. It seems luxury is a better deal than being rich when it comes to domains.Overall it seems that city and regional gTLDs are being very successful, as are those with a good idea and good marketing behind them such as .club and a number of Donuts gTLDs such as .guru, .photography and .email. But for many, it’s when domains come up for renewal, the first of which start happening in the next few months. Stay tuned. * [updated] although with registration prices of around $2,5000 per domain, they do have more of a chance of survival than quite a few others.

Mayor de Blasio Announces the Launch of First .NYC Websites

dotNYC logo[news release] Mayor Bill de Blasio today announced that the first .nyc websites have gone live. The owners of these domain names, officially called “.nyc Founders,” represent a diverse group of New Yorkers—including First Lady Chirlane McCray—and organizations from across the five boroughs who applied to be among the first to get a .nyc domain.

The .nyc domain is part of the creation of a new class of generic top-level domains (gTLDs) that will greatly expand the web’s domain name system. With the historic launch of .nyc, the City of New York has become one of the first cities in the world with a top-level domain, creating a unique opportunity for local businesses, organizations and residents to brand themselves online and to showcase their affiliation with New York City. The .nyc domain will launch to the public on October 8, giving all New Yorkers the chance to claim their own piece of the City’s high-demand digital real estate. Learn more: on.nyc.gov/UX6DEp

“It’s exciting to see New York City’s official domain coming to life with the launch of our first .nyc Founder websites,” said Mayor Bill de Blasio. “Our .nyc Founders include an eclectic mix of small businesses, well-known brands, non-profit organizations, entrepreneurs, artists, agencies and individuals embodying the spirit and opportunity of New York City—including our First Lady Chirlane McCray—who are using their .nyc web addresses to share their stories, develop their businesses, engage with their communities, and support their fellow New Yorkers. Today, we move one step closer toward placing our city on the digital map and allowing more New Yorkers to own a small piece of cyberspace.”

The .nyc Founders were given the opportunity to publish their websites early in an effort to showcase .nyc domains to the public, and will be featured in many of the City’s pre-launch marketing and awareness building initiatives.

“It’s moving day for #FLONYC! Today, my blog leaves ‘dot com’ behind and moves on to the newest and coolest destination on the web – “dot nyc.” And I’m thrilled to be a part of its historic launch,” said First Lady Chirlane McCray, one of the Founders and Chair of the Mayor’s Fund to Advance New York City. “The address may have changed, but the content and purpose of my home on the web remains the same: to help tell the stories too often untold in our city, by documenting and sharing my work as First Lady of New York City.”

The First Lady will be relocating her personal blog to flo.nyc, where she chronicles her work as First Lady in an effort to shine the light on the people and stories of New York City. Read more: flo.nyc

“I’m so proud to have sponsored the City Council resolution that helped create the .nyc domain. It’s a new beginning on the web for small businesses and organizations to brand themselves as uniquely and specifically made in NYC,” Manhattan Borough President Gale A. Brewer said. “The sheer range of those participating in .nyc Founders shows the vast potential for what .nyc can become,” said Manhattan Borough President, Gale A. Brewer.

“I’m thrilled that .nyc has taken this next step and has established Founders,” said Council Member James Vacca, Chair of the Committee on Technology. “It’s great to see. nyc being utilized by a variety of businesses, including iconic brands, small businesses and up-and-coming entrepreneurs, and I look forward to this domain helping companies across New York City reach more people and grow stronger.”

“The first .NYC sites are going live, and the best city in the world is about to get better with its own dot NYC domain,” said Council Member Ben Kallos a website developer. “This opportunity to support our city’s small businesses and grow jobs with dot NYC is thanks to Thomas Lowenhaupt who has made his singular vision into a reality through years of unwaivering advocacy, the understanding and support of Manhattan Borough President Gale Brewer during her years in the Council, and the leadership on technology of Mayor Bill de Blasio. I hope that local businesses will continue to participate and learn more about how to get their own .NYC domain names.”

“The Shubert Organization is proud to be a founding member of the .nyc initiative. Every year, over 12 million people from around the world come to the heart of NYC to see a Broadway show. Our new website, shubert.nyc, will extend the digital outreach of Broadway and New York City,” said Philip J. Smith, Chairman, and Robert E. Wankel, President, of The Shubert Organization, Broadway’s largest theatre owner and operator.

“We are thrilled to be one of the first agencies in the City to get our .nyc domain, and to use it as part of our branding efforts,” said Daniel Doebrich, co-founder of MISTER, a NYC-based digital design and new technology agency. “MISTER is inspired by New York City’s unique combination of innovative fashion, and the constant stream of new tech solutions through its thriving startup scene. The .nyc domain helps us to better communicate this aspect, and supports our goal to become the digital house for a new generation of fashion brands. It creates a strong identity, which we have already witnessed after the first few weeks with our new emails. Clients are reaching out repeatedly to ask how we landed the .nyc domain. They love it and want to get their own.”

“.NYC gives the world’s greatest city its own digital identity—.nyc addresses the lack of available domain options, while solidifying NYC as a preeminent place to start a technology business today,” said Michael Lazerow, a serial entrepreneur and investor at Lazerow Ventures. “I am proud to call NYC my home and Laz.nyc my new digital home, dedicated to helping entrepreneurs build great companies in this great city.”

“It is so important for a nonprofit tech startup like us to represent New York City and our local community to both spread awareness and to increase community engagement,” said Jukay Hsu, Founder, Coalition for Queens (C4Q). “We’re thrilled to claim our own .nyc address at C4Q.nyc, as it will help us to empower local residents and support the growth of NYC’s tech ecosystem.”

“As a media brand with a largely New York audience, rebranding to GayCityNews.nyc will help us to better serve the residents, workers and visitors of our communities with the most relevant news, information and opinions that affect their lives,” said Jennifer Goodstein, Publisher, NYC Community Media LLC. “We’re excited to be one of the earliest adopters of the .nyc domain, and are looking forward to switching all of our brands to .nyc in the near future.”

“I am so excited to launch my new website, Bridget.nyc! I’ll be posting news and updates about my upcoming album release, tour dates, amongst other passions. I’m ready to share everything with the world,” said Bridget Kelly, singer and songwriter. “I was born and raised in this city, and being a New Yorker is an important part of my story. I can’t wait to take everyone on my journey on the new site—I hope my fans will follow along the way.”

While additional websites will be launching in the weeks ahead, the first wave of .nyc websites includes:

  • 125th Street Business Improvement District (125thstreet.nyc)
  • Armory Foundation (armory.nyc)
  • Bell Environmental Services (wheresroscoe.nyc)
  • Bike New York (bikenewyork.nyc)
  • Birdland Jazz Club (birdland.nyc)
  • Blue Sky Communications (bluesky.nyc)
  • Brooklyn Music Festical (brooklynmusicfestival.nyc)
  • Coalition for Queens (c4q.nyc)
  • Dance / NYC (dancenyc.nyc)
  • Droga5 (droga5.nyc)
  • First Lady Chirlane McCray (flo.nyc)
  • Flatiron 23rd Street Partnership (flatirondistrict.nyc)
  • Gardega Studios (murals.nyc)
  • Gay City News (gaycitynews.nyc)
  • General Assembly (generalassembly.nyc)
  • Gothamist (gothamist.nyc)
  • Icon Parking Systems (wepark.nyc)
  • Il Forno Bakery (ilfornobakery.nyc)
  • Ink Creative Agency (ink.nyc)
  • Journalist Tim McDonald (stories.nyc)
  • Lazerow Ventures (laz.nyc)
  • Lincoln Square Business Improvement District (winterseve.nyc)
  • Livestream (livestream.nyc)
  • Liz Christy Garden (lizchristygarden.nyc)
  • Lower East Side Business Improvement District (pickleday.nyc)
  • Manhattan Sideways (sideways.nyc)
  • MESH Architectures (mesh.nyc)
  • Mister (mister.nyc)
  • Musical Theatre Factory (mtf.nyc)
  • Musician Bridget Kelly (bridget.nyc)
  • New York City Beekeepers Association  (bees.nyc)
  • New York Rugby (newyorkrugby.nyc)
  • NY Tech Meetup (future.nyc)
  • Pace University (pace.nyc)
  • Photographer Casey Neistat  (casey.nyc)
  • Pickle Day (pickleday.nyc)
  • Plenty (plenty.nyc)
  • Row House (row.nyc)
  • Staten Island Makerspace (makerspace.nyc)
  • Studio M+ (studiomplus.nyc)
  • Tech entrenpreneur Alex Godin (alex.nyc)
  • Tech entrenpreneur Hilary Mason (hilary.nyc)
  • The New-York Historical Society (nywomen.nyc)
  • The Shubert Organization, Inc. (shubert.nyc)
  • Times Square Alliance (newyearseve.nyc)
  • Tinsel & Twine (tinsel.nyc)
  • Union Theological Seminary (unionseminary.nyc)

The .nyc web address will be available to the general public on a first-come, first-served basis, starting on October 8, 2014. For those interested in registering .nyc domain names early, applications are still being accepted through October 3rd during the pre-launch “Landrush” registration phase. For more information about .nyc, the official web address of New York City, or to register your .nyc domain name, please visit www.OwnIt.nyc.

This news release was sourced from:

New York Mayor Urges Residents To Show Their Affiliation With A .NYC Domain

The Landrush period for the .nyc gTLD commenced on 4 August with New York City’s mayor Bill de Blasio urging New Yorkers to get their .nyc domains.The Landrush for the Big Apple’s gTLD is available to all businesses, organisations and residents with a physical address in New York City who will have an equal opportunity to reserve a .nyc domain in advance of the official public launch on October 8.The 60-day “landrush” phase offers New Yorkers a chance to reserve the .nyc domain names that are most important to protect or extend their business, brand or identity online. New Yorkers can apply for a .nyc web by visiting OwnIt.nyc.”The new .nyc domain presents a unique opportunity for New Yorkers, our small businesses, and organisations throughout the five boroughs to brand their identity, showcase their affiliation with the City — and to ‘own’ who they are online,” said Mayor Bill de Blasio. “As we continue to expand Internet access and put New York City on the digital map, this is a chance for more New Yorkers to claim their piece of the City’s high-demand digital real estate.The gTLD also received support from a number of other local politicians, business people and community leaders.”The opening of ‘.nyc’ domain names to the public is another step in New York’s effort to use technology to help connect businesses and community groups with the public,” said Council Speaker Melissa Mark-Viverito. “Small business owners, neighbourhood groups, and private citizens now have the chance to claim a domain name signifying that they are part of this City’s vibrant and growing tech community.””Technology at its best helps make the world more accessible, and today’s public reservation phase for .nyc is a prime example of that,” said Department of Information Technology and Telecommunications Commissioner Anne M. Roest. “We’re pleased to play a role in helping New Yorkers and New York City small businesses own a virtual piece of our city, and look forward to helping build .nyc into a brand as great as the place it is named after.””A strong online presence is critical for success in today’s digital world, and the .nyc domain allows businesses in New York City to leverage New York City’s world-class identity and let buyers from markets around the globe know that they call New York City home,” said Maria Torres-Springer, Commissioner of the Department of Small Business Services. “I encourage New York City’s businesses to “own it,” and also to learn more about free services available to help small businesses build an online presence at nyc.gov/nycbusiness.””As the first U.S. city to acquire its own top-level domain, New York has an exciting opportunity to galvanise its reputation as the city of possibility. With .nyc, local organisations, small businesses, and individuals can label themselves as a uniquely New York brand. Neighbourhoods, too, can benefit from .nyc branding to identify unique products and services, and attract tourism. As a City Council member in 2008, I introduced the resolution that supported the .nyc acquisition. Now, as Manhattan Borough President, I’m thrilled to encourage local service providers and vendors of locally made goods to seize this opportunity to create unique .nyc domain names that identify their neighbourhood roots,” said Manhattan Borough President Gale A. Brewer.”I’m excited to see the .nyc web address taking another significant step forward with this landrush phase. This is a great way for New York City small businesses to improve their brands and grow their online identities, and I encourage people to take full advantage of this opportunity,” said Council Member Vacca, Chair of the Committee on Technology.”The best city in the world is about to get better with its own dot NYC domain — and it is only for New Yorkers. Businesses can show that they are local and proud New Yorkers by getting their dot NYC,” said Council Member Ben Kallos. “This opportunity to support our City’s small businesses and grow jobs with dot NYC is thanks to Thomas Lowenhaupt, who has made his singular vision into a reality through years of unwavering advocacy; the understanding and support of Manhattan Borough President Gale Brewer during her years in the Council; and the leadership on technology of Mayor Bill de Blasio. I look forward to working with all of them to make sure that businesses know that if they want to make sure they have a chance to reserve their dot NYC, the landrush over the next 60 days is the best time to do it, before they miss out and dot NYC is first come, first served.”To raise awareness of the landrush phase, the City’s official registry, Neustar, is teaming up with business groups, community partners, and City agencies on a five-borough outreach campaign to celebrate the people, places and ideas that make New York unique; promote the new .nyc domain; and encourage New Yorkers to “own it.” The campaign will kick off with “Moment to Own It” countdown, enlisting New Yorkers to help identify and reveal the City’s top 100 ‘Own It’ moments. The campaign will include digital and social media outreach, signage on bus shelters and newsstands, radio and other targeted advertising, as well as special events to engage small businesses, organisations and residents across the five boroughs.”The launch of the .nyc domain is an important moment in New York City’s history, and we’re thrilled to be a part of it,” said Lisa Hook, President and CEO of Neustar, Inc. “We hope that individuals and organisations from across the City will take advantage of landrush by registering for a piece of their own .nyc digital real estate, and that they will share their unique New York City stories with us during our ‘Moment to Own It’ campaign.””This is a significant milestone for our organisation and our diverse membership,” said Mark Jaffe, President & CEO of the Greater New York Chamber of Commerce. “We look forward to being one of the first local business groups to adopt a .nyc web address, and we’ll be encouraging our entire database of 30,000 businesses to enhance their New York City presence by securing their brand on .nyc.”In a further effort to inspire meaningful use and development of the .nyc namespace, the City of New York is also launching Neighborhoods.nyc, an open application process for community groups to receive a premium neighborhood domain name like Harlem.nyc, Astoria.nyc or ParkSlope.nyc. The City has reserved roughly 400 neighborhood names for use by community groups to develop new online hubs for civic engagement, online organising, and information-sharing. The first set of neighborhood names will become available in late 2014 and will be licensed through a competitive application process. In order to be eligible for a .nyc neighborhood name, organisations must be registered as a not-for-profit, public benefit corporation or local development corporation, and be located within the neighborhood for which the .nyc domain name is sought. To learn more, visit Neighborhoods.nyc.”The roll out of .nyc neighborhoods names is yet another economic development tool community based organisations, like BIDs, can utilise to support local economies throughout the five boroughs,” said Tim Laughlin, Executive Director of the Lower East Side Business Improvement District and Chair of the NYC BID Association’s .nyc Working Group. “The opportunity to create dynamic digital destinations in individual neighborhoods will further our ability to help small business owners grow and succeed in an increasingly digital world.”During the landrush phase of .nyc, a domain name will be allocated to an applicant if there is only one applicant for that particular domain name. If two or more people apply for the same .nyc domain name during this period, an online auction will determine who is assigned the name. The .nyc web address will then become available to the general public on a first come, first-served basis, starting on October 8, 2014.For more information about .nyc and the application process, visit OwnIt.nyc.

Sunrise Launch for .NYC

dotNYC logoNew York City’s Mayor Bill de Blasio yesterday launched the Sunrise period for .nyc, beginning a five month countdown towards the launch of General Availability in October 2014.

The City of New York is now the first city in the United States with a TLD that the backer anticipate will create new opportunities to support local businesses, organisations and residents, and establishing an unprecedented level of geographic authority to the digital sphere.

“New Yorkers are constantly innovating and putting this great city on the digital map,” said Mayor Bill de Blasio. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

The TLD will only be available to businesses, organisations and residents of New York City unlike some other city and regional TLDs. The city intends the TLD will generate revenue, help residents take advantage of government services, encourage local businesses to thrive, market and promote tourism, and spread the dynamic image of New York City around the world. Neustar, Inc. is the official registry operator for .nyc. In this role, the company supports all marketing efforts and operates the technical infrastructure of the .nyc domain.

As of 5 May, registered trademark holders will be able to apply for a .nyc web address through one of more than 30 authorised registrars. A portion of the registrar fee will benefit the City of New York. The Sunrise period runs to 20 June, 2014. To qualify to apply for a .nyc web address during the sunrise period, brand owners must have a physical address in New York City and be registered in the Trademark Clearinghouse.

In addition, for a limited time, a select group of New Yorkers will have the chance to make history as one of the very first .nyc domain owners. The .nyc Founders Program offers qualified businesses and individuals the chance to apply to be considered a .nyc “Founder,” meaning they will not only have the opportunity to get the perfect .nyc domain before the general public, but their developed website(s) will be promoted and showcased in many of the .nyc promotional launch efforts. Interested parties can apply to participate in the .nyc Founders Program by submitting an application at the .nyc website, www.nic.nyc, from now through 13 June, 2014. Only a select few will be chosen to be “Founders” and gain the notoriety and attention of being part of this exciting chapter in the evolution of New York City and the Internet.

“The launch of the .nyc web address holds great potential for all New Yorkers, whose work embodies the spirit and opportunity of such a great city,” said Lisa Hook, Neustar’s President and Chief Executive Officer. “Taking advantage of the .nyc sunrise registration period and the .nyc Founders Program will give both New York City-based trademark holders and early adopters the ability to plan ahead for what will be an exciting transformation of the web and New York City itself.”

“New York City businesses are creating world-class products in almost every sector imaginable. Access to .nyc domains will allow buyers from markets around the globe to know what businesses call New York City home. This will be an incredible boost to the New York City economy and will help entrepreneurs from neighbourhoods throughout the five boroughs,” said Maria Torres-Springer, Commissioner of Small Business Services.

“From the days of ‘The Big Apple’ to the digital age, New York City has long been the best-known brand in the world. That’s why today I am excited to join with the Mayor to begin the roll-out of the .nyc domain. Back in 2008, I introduced and passed a City Council Resolution in support of the .nyc acquisition. We held a hearing on its potential benefits, and it is deeply gratifying to see our efforts come to fruition. I look forward to working together to ensure that New Yorkers and small business owners in particular discover this new opportunity to brand their goods, services, and ideas as uniquely New York,” said Manhattan Borough President Gale A. Brewer.

“The launch of the .nyc web address will put New York City businesses and residents on the map like never before! New York has always been a trail-blazing city, and this is yet another example of our technological ingenuity, as we become the first in the country with our own top-level domain. This will not only boost New York City’s economy and help businesses grow, but it will also improve our city’s global brand. I’m very excited about this sunrise registration and look forward to the full roll-out in the months to come,” said Council Member James Vacca, Chair of the Committee on Technology.

Following the .nyc Sunrise period and Founders Program, the .nyc domain will continue to roll out to the general public in a phased manner. City affiliated names will be allocated between June 25 and July 31, 2014. Next, high-value .nyc domain names will be allocated for a premium price during the Landrush period, between 4 August and 3 October, 2014, and then .nyc domain names will launch to the general public on 8 October, 2014.

Mayor Bloomberg Says New York Can Be Greatest City, Online and Offline With .NYC

dotNYC logoOne of the applications for a generic Top Level Domain that has passed its Initial Evaluation was .nyc, the gTLD applied for by New York City, for NYC residents and businesses.

The mayor of New York City, Michael Bloomberg, was trumpeting the benefits the new TLD will bring when it comes online, probably sometime in 2013.

“Having our own unique, top-level domain – .nyc – puts New York City at the forefront of the digital landscape and creates new opportunities for our small businesses,” said Mayor Bloomberg. “They’ll now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands.”

“With a new top-level domain name, New York won’t just be the greatest city in the world — we’ll also be the greatest city on the internet,” said Council Speaker Christine C. Quinn. “The Council first recognised the great potential in establishing the .nyc domain name and I am thrilled to announce that our collaboration with the Bloomberg administration has achieved real results for New Yorkers. The addition of a .nyc suffix will give small businesses and residents the chance to secure their own city-themed, personal domain name and generate millions of dollars in revenue for the City. I want to thank the Department of Information Technology and Telecommunications, New York City Chief Digital Officer Rachel Haot and former and present chairs of the Council’s Committee on Technology, Council Members Gale Brewer and Fernando Cabrera, for their leadership on this issue.”

“Pursuing the .nyc top-level domain has been a goal of Mayor Bloomberg’s Digital Roadmap from the start, and this caliber of innovation keeps New York City on track to becoming the world’s leading digital city,” said Rachel Haot, Chief Digital Officer. “Our digital strategy is focused on improving the lives of New Yorkers through investments in technology infrastructure, education, data, engagement and industry. The introduction of .nyc will spur unprecedented local civic and economic activity.”

In order to register for a .nyc domain, registrants will have to have a primary place of residence in the City of New York with a physical address or a “bona fide presence” in the City of New York, meaning regularly performing lawful activities within the city and maintaining an office or other facility in the city. Small businesses would also be able to use a .nyc domain to allow customers to know where they are located in order to better build their online identity. Registration for .nyc addresses will open in late 2013 and fees are to be determined. Additional information is available at www.mydotnyc.com.

“The new .nyc domain will help promote small businesses throughout the five boroughs in ways that wouldn’t have been possible before,” said Commissioner Oliver. “By branding themselves as .nyc, local businesses will send a strong message to their customers that they are part of the community as well as part of a growing economy.”

“The introduction of .nyc once again demonstrates New York City’s leadership in advancing digital engagement for its residents, organisations, and businesses,” said Chief Information and Innovation Officer Merchant. “And the Department of Information Technology and Telecommunications is pleased to play a role in helping New Yorkers own a virtual piece of the world’s greatest city.”

“Small businesses benefit from a strong online presence, and the .nyc domain will give New York City’s small businesses an extra boost by making them more accessible and allowing them to build off the NYC brand,” said Commissioner Walsh.

“From the days of ‘The Big Apple’ to the digital age, New York City has long been the best-known brand in the world,” said Council Member Brewer. “That’s why today I am excited to join with the Mayor and Speaker Quinn to announce that the City has succeeded in acquiring the domain name .nyc. Back in 2008 I introduced a City Council Resolution in support of the .nyc acquisition. We held a hearing on its potential benefits, and it is deeply gratifying to see our efforts come to fruition today. The .nyc domain will have immediate and long-term benefits. NYC-based entities can apply for a .nyc brand to affirm their New York cachet, consumers can search for businesses that offer locally-made goods, and city service providers can create unique .nyc domain names that identify their local roots. I applaud Mayor Bloomberg, Rachel Haot, DoITT Commissioner Rahul Merchant, and Speaker Quinn for their efforts, and I look forward to working together to ensure that all New Yorkers discover this tremendous new opportunity to brand their goods, services, and ideas as uniquely New York.”

“Online search is increasingly driven not only by what a business does, but also where it is located,” said Ken Hansen, General Manager for .nyc Registry Services for Neustar, which will operate .nyc on behalf of New York City. “A .nyc address will enable New Yorkers to easily find local businesses, services and information online.”

The top-level domain will provide New York City government entities, small businesses, nonprofit organisations and residents with an online identity that establishes their location and enables community collaboration and communication. Launching a geographic top-level domain is an important part of New York City’s digital strategy as outlined in the Digital Roadmap by helping residents locate government services more easily online, encouraging the discovery and growth of local businesses, promoting tourism throughout the City’s five boroughs and spreading the image of New York City around the world. A .nyc address also makes it easier for users to find a search result located in NYC.