This week GoDaddy Registry announced it was expanding its registry services with the acquisition of more than 30 new generic top-level domains (new gTLDs), including 28 from Minds + Machines, .club and .design, plus the provision of registry services for .basketball and .rugby and Ally Financial’s branded .ally domain. The move will see the company add over 3 million domains under management to their portfolio, although GoDaddy Registry already provides registry services for .club’s 1.1 million domain names. Upon close of the acquisitions, it will see GoDaddy Registry own, manage or operate more than 240 top-level domains, with more than 14 million DUM.
The National Security Agency and Cybersecurity and Infrastructure Security Agency (CISA) released a cybersecurity information sheet, “Selecting a Protective DNS Service” on Thursday. This publication details the benefits of using a Protective Domain Name System (PDNS), which criteria to consider when selecting a PDNS provider, and how to effectively implement PDNS.
[news release] Neustar, Inc., a global information services and technology company and leader in identity resolution, Wednesday released its latest cyberthreats and trends report which identifies significant shifts in distributed denial-of-service (DDoS) attack patterns in the first half of 2020. Neustar’s Security Operations Center (SOC) saw a 151% increase in the number of DDoS attacks compared to the same period in 2019.Continue reading DDoS Attacks Increase by 151% in First Half of 2020 : Neustar
It’s arguable that .brands are the success story of new gTLDs and there are now 550 .brand new gTLDs in use around the world, with, according to the latest .brands Industry Report from Neustar, growth of 20% in 2019.
The big statistics in the report for the 2019 calendar year are there were 18,722 domain names in these 550 .brand new gTLDs, of which 12,509 (19% growth) were in use as of 31 December and 25 .brands were used for the first time in 2019.
There were also 9,426 redirecting domain names, a growth of 22% and almost two-thirds (64%) of all .brands are now in use, 3,083 resolving, up 15%.
Looking at how many domains each .brand had, 3 had more than 1,000, 7 had more than 500 and 8 had more than 250. The 3 with more than 1,000 domain names were .dvag with 3,575, .mma (1,859) and .audi (1,603). Neustar’s own .neustar had 655 domain names, making it the seventh largest.
The top .brands with resolving domain names were a different list with .audi being the largest, then .seat and .bmw while there were 5 sectors with more than 1,000 domain names – banking and financial with 5,633, automotive (3,661), insurance (2,370), information technology (1,702) and industrial (1,036).
Want to know what’s going on in the world of .brands? Our .brands Industry Report is now live and contains all the stats you need AND key articles like my interview with KMPG on their success and lessons learned since they dropped .com and moved to home.kpmg
The sixth edition of the Report goes in depth looking KPMG “who bravely chose to drop their .com and move their global footprint to the home.kpmg web address. This was a significant undertaking and it’s significance on the global .brand stage should not be underestimated. Nearly a year after their transition, we check back in with KPMG to learn more about their journey; specifically – the benefits, the challenges, and the impact to their SEO ranking.”
The report also explores “cost reduction and portfolio management efficiency opportunities” which they say “should be of particular interest to brand portfolio managers.”
To download and read the report in full, see: https://www.home.neustar/lp/brand-report/index.html
Neustar has been appointed as registry operator for Vanuatuâs ccTLD, .vu, by the Office of the Vanuatu Telecommunications, Radiocommunications and Broadcasting Regulator (TRBR) following a competitive tender process. Adding .vu to Neustarâs growing stable of TLDs follows their appointment to run Indiaâs ccTLD earlier this year.
The process of awarding the registry contract started in 2016 when the Vanuatu government passed legislation relating to .vu that would lead to deregulation as well as an upgraded IANA process for redelegation that previously took many years to complete. There had also been deregulation of Vanuatuâs telecommunications space which had seen costs go down by around 80%, so the government was keenly away deregulation could bring benefits. Vanuatu has a population of around 276,000 for the Pacific island east of the northern part of Australia.
âIn seeking a new Registry Operator for the .vu namespace, we sought an organisation that would act as a true partner to TRBR in managing and administering .vu in the interests of the Vanuatu Internet Community, as well as the Internet-using community globally,â said TRBR Regulator, Mr Brian Winji.
âNeustarâs credentials in TLD operations and marketing, DNS security and performance, policy development and more, uniquely position it to support TRBR in increasing .vu domain name registrations through enhanced promotions, technical innovation and security.â
âWe look forward to working with Neustar in this next stage of .vuâs evolution, and benefiting from Neustarâs demonstrated experience in ccTLD management and strong reputation in the industry as an organisation of integrity and professionalism.â
Vanuatuâs ccTLD, with around 1,500 to 2,000 registrations, nobody seems to know for sure, has been notable in recent years for a less than stellar service for registrants and it was something the government was keen to improve. The less than stellar service meant the registry wasnât reliable saw local businesses and others look abroad when registering their domain names. So a consultation process began with various internet groups who were supportive of change and to allow Vanuatu companies and organisations to sell domain names.
Now, with Neustar Vanuatu Limited, a subsidiary of Neustar, Inc, as a reliable registry operator .vu is looking to expand and will continue to be available to registrants around the world. But now it will be able to add security and stability to having a visually appealing top-level domain to appeal to registrants.
While the addition of .vu will add little to domains under management, it is undoubtedly of strategic value and will demonstrate that despite their size, Neustar is capable and willing to operate TLDs of any size. Today Neustar operates the back-end technology and marketing for several ccTLDs around the world, including .co (Colombia), .us (United States) and .in (India). In addition, they operate and support a large portfolio of generic TLDs, including the fastest-growing city TLD .nyc, and other high-profile domains like .biz. In total, they support almost 240 TLDs and 15 million domain names around the world.
Colombiaâs ccTLD has been around a lot longer than 9 years, but 9 years ago when there were only 28,000 .co domain names, all of them registered within Colombia, there was a big change. Eligibility rules were liberalised and .co today is treated as a gTLD rather than a ccTLD and there are now more than 2.3 million domain names registered.
In a post on the go.co blog, thanks is given âto the great vision and forward-thinking of Colombiaâs Ministry of Information Technologies and Communications (MINTIC), and a liberalised set of registration policies, on July 20th 2010, the registration restrictions were lifted on second-level .CO domains, effectively opening up the namespace to the entire world. This happened to coincide with Colombiaâs Independence Day, so celebration was in the air among the .CO team.â
Prior to July 2010 the only way to register a .co domain name was by being a resident of Colombia.
Today those 2.3 million .co domain names for Colombiaâs country code top level domain are registered in nearly 200 countries and territories worldwide. And over the years, a lot of the seeds that started out with us have grown into mighty oaks, including Angel List (angel.co), 500 Startups (500.co), Twitter (t.co), Common Bond (commonbond.co), WeWork (we.co), Rebel Girls (rebelgirls.co), Mirror (mirror.co), Fitpal (fitpal.co), and, well, millions more!
Last week Neustar was awarded a contract to continue operating the .us registry until 2029, which Neustar views as a âvote of confidenceâ in their âwork thus far with .US, as well as the expertise and capabilities of our team and our infrastructure.â Domain Pulse spoke to Nicolai Bezsonoff, Vice President and General Manager of Registry Solutions at Neustar about what the announcement means to Neustar, the importance of security not just with .us but with all their TLDs, combatting abuse, reaching target audiences and how to combat .com in the US.
Domain Pulse: This contract will take Neustarâs operation as the .us registry past 20 years and in many ways itâs been a silent success. What are Neustarâs plans to continue .usâ growth during the next many years?
Nicolai Bezsonoff: Weâre really proud of the long-standing relationship and productive partnership we have built with the NTIA, and weâre thrilled to have received this vote of confidence in our work thus far with .US, as well as the expertise and capabilities of our team and our infrastructure.
That said, weâre certainly not resting on our laurels. As we have done for many years, the next phase of .US will involve a continual cycle of innovating and investment to expand our markets, refine our messaging, implement creative marketing campaigns, engage more deeply with our community, stay abreast of the latest opportunities in marketing and digital, and form meaningful, productive partnerships with organizations that can help us spread awareness and inspire use of the .US domain.
More broadly, over the last few years Neustar Registry has been investing heavily in its DNS and DDoS mitigation capabilities as well as policies and procedures to tackle domain abuse and other cybersecurity concerns, in collaboration with experts and authorities around the world. Our emphasis on security is in turn helping us build a more resilient, robust and trustworthy Registry offering for all our TLDs, .US included, and I suspect is a big part of the reason why other ccTLDs such as .IN and .CO also trust Neustar to protect their critical infrastructure.
This innovation in how we operate and market .US, as well as continually securing and improving performance of our Registry and our TLDs, will ensure the continued value of .US domains for our Registrants â ultimately encouraging loyalty and driving new registrations.
DP: .us has had to compete for awareness against generic top-level domains, particularly .com but also .net and many of the new gTLDs â how have you made .us stand out and be noticed when .com in particular is all many Americans think of?
NB: Thatâs a really fair question â and to be honest, itâs something that all Registries face in some way or another. Particularly with the increased competition created by new TLDs but even outside this; when there is a choice for consumers to make, then you have to offer something the others donât. And in truth, that is one of the biggest challenges for our industry.
Firstly, to address .com â it is the dominant industry player for many reasons â most obviously that it had a massive first mover advantage. The .com domain had already been successfully deployed in the United States for many years before the .US country code TLD ever launched.
What weâve always aimed to do with .US, and will continue to be a key focus moving forward, is to give American consumers an alternative that ticks a few additional boxes. The same logic applies to new TLDs â one of the main goals of the new TLD program was to provide greater consumer choice, and that simply means we need to build a strategy that makes .US a strong and convincing choice for our target market. Choice is ultimately a good thing for our industry, benefiting our customers and keeping us as Registry Operators accountable while also driving creativity and innovation.
Getting a certain domain at a certain price is only one part of the picture, and while some customers will only want to look at this, for those wanting to explore their options then weâre proud to offer a namespace that is stable and authoritative. Weâve worked hard (and will continue to do so) to make sure .US is one of the safest, most secure and trusted domains in the world. This includes everything from our leading and continually-evolving DNS and DDoS capabilities, to our proactive work regarding domain name and DNS abuse. We believe this kind of development and innovation provides additional layers of service to .US domain registrants that perhaps you wonât get from other namespaces that charge a dollar a domain.
Beyond this, while itâs not a ânewâ TLD, .US still has drastically fewer domains registered than .com which means greater availability of meaningful names. And even though .com is fairly synonymous with U.S. websites, .US has the branding advantage of actually having âUSâ in the domain itself, which is a primary selling point for many of our Registrants.
The last point Iâll make, but a very important one, is that we also have a fantastic marketing team that works very hard to spread awareness, growth and use of the .US domain, and weâre continually developing new, creative campaigns to broaden our market and reach new customers.
DP: Many ccTLDs around the world are struggling for growth â maintaining registrations but finding the market somewhat saturated. How has Neustar found the market for .us?
NB: Finding a target market for a ccTLD like .US is both a blessing and a curse â technically the entire United States is our potential audience, but realistically we need to be strategic about who weâre speaking to and what message they want to hear.
Over many years weâve developed a âmicro-targetingâ approach, focusing on specific, targetable audience groups and crafting dedicated messaging for each, then reaching them through really pinpointed channels and platforms.
The â.US marketâ contains everything from small business (really our bread-and-butter), to political candidates and activists, to community organizations and causes.
That said, we have to remain innovative and nimble to keep up. One approach we developed to grow new markets was to lean into using .US in reference to the word âusâ rather than just an acronym for the United States. From this, weâve found a new and engaged audience in both families registering domains for family websites or email addresses, and engaged couples finding a creative address for their wedding website.
My colleague, Lori Anne Wardi, recently wrote an article in Domain Name Wire that shares more of the specifics about .US marketing [which is available here].
Building a strong product that is differentiated from our competitors is one thing, but ensuring weâre deliberate and targeted in the way we promote .US is another key part of the equation if we want to ensure the continued success of .US.
DP: Over the last 18 years Neustar has managed .us, what have been some of the highlights?
NB: When it comes to the internet, 18 is a lot of years! I think of internet years a lot like dog years, every 1 year is really equal to more like 7 years of change and evolution. Some of my favorite highlights during this (very long) time have been:
- Being given the honor 18 years ago to work side by side with the U.S. Government to run this unique public resource and critical piece of internet infrastructure representing the United States of America;
- Hitting the 1 million â then the 2 million — domain names under management milestones â and knowing that we were able to achieve these numbers by safely and responsibly growing the namespace;
- Despite operating in a far more competitive and complex market since the launch of the new gTLD program, continuing to grow the number of .us domain names under management by tapping into new and creative markets;
- The effective launch of the .US Stakeholder Council in 2014, and today, effectively operating the .US domain as a multi-stakeholder endeavor, with the support and engagement of both internal and external stakeholders (including domain name organizations, consumer groups, industry organizations, registrars, the U.S. Government, law enforcement agencies and global internet users, etc.);
- Very recently, partnering with the U.S. Food and Drug Administration and the DOC to build proactive measures to address the sale of illegal opioids in the .US namespace, and in other TLDs too;
- Our many creative marketing campaigns weâve run for the .US domain â Iâve loved so many of them, but last year we launched my absolute favorite, The Story of .US video campaign. You can watch it on the about.us website here: www.about.us/whos-on-us;
- And of course, I must confess that a highlight of our time managing the .US domain was getting the great news that our contract would be renewed!
DP: Looking ahead, what changes and initiatives are you planning for .us?
NB: Fundamentally, the success of .US so far has taught us some valuable lessons in what works, and what doesnât, and weâre lucky to have an established reputation, strong industry partnerships and an engaged customer base â so weâre certainly not in favor of âchange for the sake of changeâ.
That said, as Iâve mentioned, we are always open to innovation and experimentation to remain secure, fresh and relevant. Specifically for the .US domain, we have a number of upcoming campaigns for new âmicro-targetâ audiences (canât give away too many details just yet!). As part of this weâre implementing a really broad range of marketing activities â everything from podcasts to eBooks to video to event sponsorships to make sure weâre reaching our audiences on the platforms and channels they actually use.
Ultimately, our overarching goals are to drive meaningful increases in consumer awareness of the .US Top-Level Domain, to generate new registrations, and to inspire development and usage through our end-to-end marketing campaign strategies.
Weâre excited to continue driving .US brand affinity and awareness for everyone with a dream, idea or business made for the USA.
For many industry participants, the timing around opening the next round of new Top-Level Domain applications has been frustrating to say the least.
However, with the recent ICANN Marrakech meeting now complete, we thought it timely to provide an update for those who may be interested to apply in the next round or for those simply following the journey.
Put simply, here is what needs to occur at a very high level.
1. The community needs
to finish its review from the 2012 round and develop a report that
includes guidelines for the next round â commonly referred to as
Subsequent Procedures Process â expected in Q4, 2019
2. This report needs to be approved by the ICANN Board â expected in Q2, 2020
3. An application process (including rules, questions and contracts) is made public and an application window set
4. The application window is held and applicants submit their applications
Now, this is a deliberately simple, public-facing view of the situation.
âIt seems like there may be some renewed vigor around the opening of this long-anticipated application window.â
Behind the scenes, ICANN staff must consider and prepare for many other factors â just for a start, think about the systems, processes, skills, people and third-party reviewers that were part of the 2012 round that must also be in place for any subsequent round. This is heavy work and the process cannot kick off without it.
When I asked a question of this nature to the ICANN Board in October last year, the Chair stated that the Board âwere readyâ and suggested that the Board had instructed staff to see what could be done simultaneously to prepare the background systems and processes to improve the timelines.
I must admit to being a little cautiously optimistic at this response â specifically because we understood that many of the pieces of the puzzle were not reliant on the Subsequent Procedures Report â and we were buoyed by the idea that this work could occur and shorten the overall timeline.
Was it too good to be true? Well despite my skepticism, apparently not.
With the industry-led Subsequent Procedures PDP Working Group rapidly approaching its Q4 2019 delivery date for the report, and positive noise emanating from the Morocco meeting, there is much to be excited about here.
But with equal positivity â and yes, I admit it, some kudos to ICANN â and the publication of a short but important paper outlining the work that ICANN was doing to prepare for the next application window, it seems like there may be some renewed vigor around the opening of this long-anticipated application window.
The document, entitled âICANN Orgâs Readiness to Support Future Rounds of New gTLDsâ, describes ICANNâs working assumptions for âpolicy implementation and operational readiness for a subsequent round of new gTLDsâ and does a solid job of outlining the orgâs baseline considerations for the upcoming projects.
That said, itâs important to avoid getting ahead of ourselves here.
To begin with, the report must be published on time, without further delay. And of course, there is still much work to do to prepare for actually opening the application window.
But for now, itâs clear that there is:
1. some progress,
consistency, and reliability from ICANN in terms of confirming solid
assumptions, discussing budgets and isolating requirements that will
make this a reality in a few yearsâ time;
2. great progress from the Subsequent Procedures PDP Working Group including the controversial and highly important Work Track 5 revolving around geographic names; and
3. a desire from the ICANN Board to make this happen as soon as possible.
For future applicants, sit tight. The time to start preparing your applications and preliminary research materials may be coming in the not-too-distant future.
This article by Tony Kirsch, Head of Professional Services at Neustar, was sourced with permission from: https://www.makeway.world/latest-news/new-tld-applications-whats-status-next-round/