INRegistry is offering free .in Internationalised Domain Names in any of the 22 official Indian languages whenever a .in domain name is registered. Registrants will also get a free email address in the local language.
The Indian government is set to support a campaign to push .in registration numbers up 50 percent to 3 million in about six months from the current 2.147 million.
The advertising campaign will promote .in, which remains less popular in the worldâs second most populous country than .com and will be aimed at companies, individuals and start-ups.
There will discounts for start-ups and new businesses and the campaign will play on national sentiments for Indian registrants that currently donât use .in domains. There are also plans to promote the Hindi script .bharat gTLD alongside .in with possible complementary domains.