Tag Archives: MarkMonitor

In What New gTLDs Are Brands Registering

ICANN new generic Top Level Domains logoAn interesting new infographic produced by MarkMonitor outlines where brands are registering domain names in the new gTLD environment as well as what gTLDs are popular with certain industries.

Overall, the new generic Top Level Domain most popular with brands is .sucks, followed by .porn, .adult, .news and .online. But there are large variations across industries with the infographic listing the top 10 for each category.

For the pharmaceutical industry, the top gTLDs are .store, .healthcare, .公司 (business org), .sale and .soy. For the hospitality industry the top 5 are .vacations, .istanbul, .nyc, .restaurant and .miami.

The infographic, published on 5 October, also lists top tens for financial services, fashion and luxury, entertainment and media, and consumer goods.

The infographic is a guide for clients and seeks to assuage fears that brand owners need not worry about protecting their brand across a wide number of new gTLDs. The cost is too prohibitive. But do monitor for brand abuse and take action where needed the infographic warns.

To download the infographic, click here [pdf].

ICANN WEBINAR: Opportunities and Challenges to Keep up with the Internet of the Future – Everything You Need to Know About the ICANN Meeting in Singapore

ICANN Singapore 49 logoPlease join ICANN Vice Presidents Yu-Chuang Kuek and Christopher Mondini for a pre-ICANN 49 webinar for business participants [PDF, 189 KB].

Date: Monday, 10 March 2014

Time: 04:00-05:00 UTC (time converter: goo.gl/hqru17)

This webinar is meant as an introduction to ICANN and the Commercial Stakeholder Group, for people in the business world at large who are new to the ICANN Community and interested in the upcoming ICANN 49 public meeting in Singapore.

Presenters include:

  • Elisa Cooper – Senior Director of Product Marketing, MarkMonitor
  • Peter J. Dernbach – Partner, Winkler Partners
  • Maemura Akinori – General Manager, Internet Development Department, Japan Network Information Center

To RSVP and learn how to access the webinar, please follow this link: goo.gl/eTjiux


Daily Wrap: New gTLD Evaluations, ICANN, Manwin, ICM & .XXX, Application Withdrawals, Moscow Celebrates gTLDs

ICANN’s evaluation of new generic Top Level Domain applications isn’t about “evaluating whether an applicant is ‘worthy’ of operating a specific gTLD, but rather in evaluating whether or not that applicant sufficiently met all of the evaluation criteria laid out in the New gTLD Applicant Guidebook,” notes FairWinds Partners’ gTLD Strategy blog.

The post notes “regardless of what that means for the communities who are concerned about the operation of gTLDs with religious significance, this policy has interesting implications for companies that applied for generic-term gTLDs.”

ICANN is also involved in a court case in California that ruled a “lawsuit filed by Manwin Licensing, the owner of YouPorn.com against ICM Registry, the operator of the .XXX gTLD, could proceed, indicating that ICANN is subject to U.S. antitrust laws,” another posting on the gTLD Strategy blog notes. “Many assumed that this ruling would mean that new generic-term gTLDs would be subject to antitrust laws, and therefore would be open to antitrust lawsuits.”

FairWinds’ Counsel Steve Levy writes that “a careful analysis of the decision reveals facts that, if proven at trial, may make this decision applicable only to the unique situation of the .XXX domain and limit its impact on the New gTLD Program, or at least render it only partially relevant to new gTLD applicants.”

Levy concludes “In any event, this case may be a wake-up call to ICANN. The cost of defending the dispute, alone, may lead to a realization that it needs to tread more carefully in future negotiations and approvals, implement improved ethics and conflicts of interest policies, and pay more attention to the voices of its constituents who may not be providing the most revenue to the organization but who could amplify their voices through use of the courts.”

In another posting back on new gTLDs FairWinds looks at the batching process. “FairWinds submitted a proposed solution during ICANN’s recently closed public comment window that followed the accounting principle, First In, First Out, or FIFO. Essentially, our solution relies on natural speed bumps and roadblocks in the new gTLD application evaluation process and puts more control in the hands of new gTLD applicants, rather than in ICANN to establish subjective delays.”

This most recent posting looks at what ideas other applicants have, including Donuts, which applied for 307 gTLDs, and Uniregistry, which applied for around 50, [who] are opposed to ICANN holding the IE results, where others, including the recently formed New TLD Applicant Group, a division of Observers in ICANN’s Registries Stakeholder Group, was unable to reach consensus on the matter.”

“Unsurprisingly, applicants for multiple strings tended to favor a solution that would allow them to rank their own applications based on their priorities of which should launch first. And a handful of applicants from across the spectrum proposed allowing IDN and community-based applications to proceed through evaluation to delegation first, including one group that co-signed a letter – signatories ranged from entrepreneurial applicants to Google. Not all comments submitted shared that point of view, however.”

Last week there was more news on who has withdrawn what gTLD applications, or rather speculation. There are now six applications that have been withdrawn. Doug Isenberg has posted on his blog about the process and says of the process for informing who has withdrawn what that “this much seems clear: There is a delay between the date on which an applicant initiates the process of withdrawing an application and the date on which the withdrawal process is complete; and, the online database is not updated in the interim.”

In another post Isenberg notes the first four applications to be withdrawn are .AND, .ARE, .EST and .KSB. The first three, as previously reported, are due to the strings representing Andorra, United Aran Emirates and Estonia while for the fourth, the reason seems to be unknown.

In another report, Domain Incite says seven requests have been received for the withdrawal of applications, but the other three are unknown.

A posting on the MarkMonitor blog notes the company recently completed a survey of their “corporate client base in an effort to uncover important domain name trends relating to defensive domain name registrations, New gTLDs, and Whois accuracy.”

“Not surprisingly, the survey revealed that over 90% of corporate portfolios currently consist of defensive registrations.

“The survey also revealed that New gTLDs are of significant concern to large corporations.”

In a summit hosted by the Department of Commerce, trademark lobbyists requested “a published list of ‘bad actors’ who have repeatedly lost Uniform Rapid Suspension cases,” reports Domain Incite. However it reportedly is “a low-priority item, discussed only briefly …, and that Commerce representatives did not immediately embrace it.”

The report also notes “brand owners want Trademark Claims, which new gTLD registries are only obliged to offer for the first 60 days of general availability, extended for a longer period, possibly up to three years.”

The report says “this is among the most reasonable longstanding demands from the IP crowd, but ICANN has resisted it to date as it’s worried about creating a monopoly in the pre-existing market for trademark monitoring services.”

Meanwhile on a lighter note, “more than 1,000 Muscovites and Guests of Russia’s Capital Took Part in the Festival of Top-level Domains for Twin and Partner Cities of Moscow,” according to a report in The Moscow Times. “The festival was organised by RU-CENTER, the Russian leading registrar, and the Foundation for Assistance for Internet Technologies and Infrastructure Development (FAITID). The event was held at the Moscow City Day Celebration and took place in the Tsaritsyno Museum and Reserve and in Troitsk, the center of ‘new Moscow’.”

Thomson Reuters Completes Acquisition of MarkMonitor

Intellectual Property & Science business adds powerful online brand protection solutions to its trademark suite

Thomson Reuters logo[news release] The Intellectual Property (IP) & Science business of Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, has officially completed the acquisition of MarkMonitor following regulatory clearance in the United States.

MarkMonitor, the market leader in innovative online brand protection technology, strengthens the broad portfolio of intellectual property solutions from Thomson Reuters, resulting in a powerful suite of comprehensive brand protection offerings to assist customers in securing their revenue and reputation. Headquartered in San Francisco and with offices in five countries, MarkMonitor safeguards more than half of the Fortune 100 brands.

“The addition of MarkMonitor to our Intellectual Property & Science portfolio marks a transformational shift for our business,” said Chris Kibarian, president, IP & Science, Thomson Reuters. “Together, MarkMonitor and Thomson Reuters will provide customers with the world’s only end-to-end solution for online brand protection. We will continue to develop market leading innovations, helping clients drive brand revenue and protect their intangible assets.”

“Brand owners encounter a myriad of challenges in today’s online environment, from digital piracy, to counterfeiting through social media, to planning for the launch of more than 1,000 new gTLDs,” said David Brown, president, IP Solutions, Thomson Reuters. “MarkMonitor and Thomson Reuters will continue to invest in advanced technologies that enable customers to manage and scope their online brand risk, keeping one step ahead of brandjackers.”

Flagship offerings of MarkMonitor include MarkMonitor Brand Protection™, for safeguarding brand equity, revenue and reputation from paid search scams, unauthorized channels, counterfeit sales, false association, impersonation, cybersquatting and other threats; MarkMonitor AntiPiracy™, for monitoring, detecting and responding to piracy and related promotional activities; and Domain Management, for proactively seizing domain name opportunities and preventing others from undermining a company’s brand and revenue.

“Brands lost billions of dollars to online abuse last year, as brand saboteurs hijacked search engine marketing, infiltrated social media, stole web traffic and peddled fake goods,” said Irfan Salim, president, MarkMonitor. “MarkMonitor and Thomson Reuters together form the brand protection market leader, providing customers with efficient and effective brand protection solutions that secure their revenue and reputations.”

As a global leader in online brand protection, MarkMonitor uses a SaaS delivery model to provide advanced technology and expertise that protects the revenues and reputations of the world’s leading brands. In the digital world, brands face new risks due to the web’s anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of industry-leading expertise, advanced technology and extensive industry relationships to preserve their marketing investments, revenues and customer trust. Learn more at www.markmonitor.com.

Thomson Reuters
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com.

This Thomson Reuters news release was sourced from:

Thomson Reuters to Acquire MarkMonitor

Thomson Reuters logoThe Intellectual Property & Science business of Thomson Reuters has signed a definitive agreement to acquire MarkMonitor, a global leader in online brand protection, subject to regulatory approval. Together, Thomson Reuters and MarkMonitor say they will transform brand protection to help companies create, manage, protect their revenue and reputations around the world.

The acquisition of MarkMonitor, headquartered in San Francisco, will strengthen the broad portfolio of intellectual property solutions from Thomson Reuters the companies announced. With over 400 employees in five countries, MarkMonitor claims they are a market leader in online brand protection and currently safeguards more than half of the Fortune 100 brands.

“This acquisition marks the beginning of a transformational shift within the Intellectual Property & Science business of Thomson Reuters,” said Chris Kibarian, president, IP & Science, Thomson Reuters. “It is emblematic of our strategy to accelerate innovation and growth within our business.”

“Thomson Reuters already helps thousands of companies create, manage and protect hundreds of billions of dollars worth of intellectual property assets,” said David Brown, president, Intellectual Property Solutions, Thomson Reuters. “With the addition of online brand protection solutions like those provided by MarkMonitor, we’ll be able to deliver advanced technologies to keep customers one step ahead of brandjackers and reduce the enormous risk posed to brands online.”

The MarkMonitor team, led by President and Chief Executive Officer Irfan Salim, will join Thomson Reuters.

“With the continued explosive growth of Internet, ecommerce and social network usage, the digital world provides an anonymous haven for criminals who harm brands’ revenue and reputation, often at the expense of consumers,” said Salim. “Brands that take action to protect themselves by managing their domain name portfolios see real return on investment, including lower online advertising costs and higher revenue, along with greater customer satisfaction. Together, MarkMonitor and Thomson Reuters will provide best-in-class solutions for online brand protection.”

MarkMonitor To Host New gTLD Informational Webinar

MarkMonitor is hosting a webinar on 31 May entitled ‘New gTLDS: Are You Ready for the Big Reveal?’ The webinar will begin at 10:00 Pacific Time.

The webinar is aimed at brand owners who MarkMonitor say need to carefully look at the list of gTLD applications when they are released to identify problematic applications, and, if necessary, submit comments or file formal objections. While the formal objection period will run approximately seven months, comments submitted within the first 60 days will be taken under consideration by evaluators.

To simplify this process, MarkMonitor will release its New gTLD Application Database which will allow users to quickly search all new gTLD applications. The database will be available shortly after ICANN has released the list of applicants and MarkMonitor will provide access to this data at no cost.

The webinar is free and will cover:

  • the MarkMonitor New gTLD Application Database with a LIVE demo
  • strategies for objection filing and response
  • Rights Protection Mechanisms, including updates on the Trademark Clearinghouse

The webinar will conclude with an interactive Q & A session and registration can be completed here.