Tag Archives: Google

Today’s The Day: New TLD Applications Close Today

Anyone wishing to apply for a Top Level Domain and has not yet got their application needs to get their skates on. Applications close today (12 April) at 23:59 UTC.With most predictions around the 1500 mark for applications, and around two-thirds of these predicted to be brand names, there are likely to be a lot of brand names playing their cards close to their chests and not wanting their competitors to know what they are up to.To date there have been few brand names to out themselves as applicants. But last week Google indicated it would be applying for TLDs relating to brand names it has, so it is most likely there will be a .GOOGLE and .YOUTUBE at least.Other brand names to apply include Unicef, Hitachi, Canon, the Australian ISP iinet and the Australian Football League. But most of those to announce TLDs they will be applying for are community groups with applications likely for .MUSIC, .GREEN, .ECO, .SPORT and many others as well as many city and regional names such as .LONDON, .SYDNEY, .BERLIN, .PARIS, .MELBOURNE, .NYC and again, many others.

Google To Apply For .Google, .YouTube And More TLDs, While Facebook And Pepsi Say No

Google will be applying for several TLDs for a number of their trademarks a company spokesperson told Ad Age, while Facebook and Pepsi both said they will not be applying.”We plan to apply for Google’s trademarked TLDs, as well as a handful of new ones,” a company spokeswoman said in an emailed statement to Ad Age. “We want to help make this a smooth experience for web users — one that promotes innovation and competition on the internet.”More details were not provided, but as the report notes, expect applications for .Google and .YouTube, among others.The report also notes, and which has previously been reported, that Deloitte will also be applying for a TLD, along with Canon. But few other companies contacted by Ad Age would comment on their plans, with even those that are applying most likely not wanting to tip off their competitors.Brand names that told Ad Age they will not be applying include Facebook and Pepsi.The costs of acquiring and operating a TLD were reasons given for not applying for a TLD by Shiv Singh, global head of digital at Pepsi. Singh also told Ad Age he believed consumers’ browsing habits will take years to alter.”Consumers are always going to think about first going to MountainDew.com or Pepsi.com before they think about Drink.Pepsi,” Mr. Singh said. “And that’s not going to change anytime soon, and maybe not for a few years.”To read the Ad Age report in full, see:

Handing Control Of DNS To ITU Would Be A Disaster: Schmidt

Eric Schmidt headshotInternet freedom and innovation are at risk of being stifled by a new United Nations treaty that aims to bring in more regulation, Google’s executive chairman Eric Schmidt warned in a question-and-answer session at Mobile World Congress 2012 reported ZDNet.

According to the ZDNet report, Schmidt said handing over control of things such as naming and DNS to the UN’s International Telecommunications Union (ITU) would divide the internet, allowing it to be further broken into pieces regulated in different ways.

“That would be a disaster… To some, the openness and interoperability is one of the greatest achievements of mankind in our lifetime. Do not give that up easily. You will regret it. You will hate it, because all of a sudden all that freedom, all that flexibility, you’ll find it shipped away for one good reason after another,” Schmidt said.

“I cannot be more emphatic. Be very, very careful about moves which seem logical, but have the effect of balkanising the internet,” he added, urging everyone to strongly resist the moves.

To read the ZDNet report in full, see:

Google Acquires Premium G.CO Domain

Google has acquired the domain name g.co that will only link to official Google products and services.The domain name acquisition in itself is not much news, but it is further evidence that premium domain names are very important in a company’s branding.”The shorter a URL, the easier it is to share and remember,” writes Gary Briggs, Google VP of Consumer Marketing. “The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”It is likely Google paid well into seven figures for the domain name with Domain Incite reporting that they believe the starting price for single character domains believed to be $1.5 million.Other high profile .CO acquisitions include Overstock paying $350,000 for o.co, which it uses to rebrand the company internationally, while Amazon bought a.co, z.co, k.co and cloud.co. Additionally, Twitter acquired t.co for its URL shortening service.Google will continue to use goo.gl as their public URL shortener that anyone will still be able to shorten URLs across the web.The acquisition is also a coup for the .CO ccTLD and will help boost awareness of .CO that now has over one million registrations in less than a year.

Google Unveils Search Engine Domain Name Blocking Tool

Google unveiled a tool last week that will enable web users to block particular domains from future search results. The tool, so far seemingly unnamed, means that when clicking on an unwanted search result, there will be a new link next to “Cached” that reads “Block all example.com results.”The tool is intended to allow web users to block domain names that they believe provides poor search results, unwanted content (maybe pornography) or just a general dislike of a website.Upon clicking on the link to “Block all example.com results” a confirmation message will be displayed as well as the option to undo your choice. There will also be a link that shows whether or not the internet user is signed in, but the domains blocked are connected with a Google Account, so the user will need to sign in before a block can be confirmed.Once a domain name is blocked, it will not be seen in future search results. And if in future it is desired, the domain name of course can be unblocked.To read a posting on the Google Blog, see:

Google to Rank .CO As Generic TLD

.CO Internet, the registry for the recently relaunched .CO country code Top Level Domain, is pushing for the ccTLD being recognised as an alternative to .COM. Their goal has received a boost with Google agreeing to rank .CO domains as a generic Top Level Domain is their content is targeted globally and not just at Colombian internet users, according to a report in PC Pro.

“We will rank .co domains appropriately if the content is globally targeted. Webmasters will soon have the functionality to be able to specify this by using the geotargeting options in Google Webmaster Tools,” a Google spokesperson told PC Pro.

To read this PC Pro report in full, see:

America Registry logoTo register your .CO domain name, check out America Registry here.

Typosquatting May Earn Google $500 million per year

Researchers at Harvard University have discovered that Google may be making around half a billion dollars per year via typosquatting, says a NewScientist report.”Moore and Edelman started by using common spelling mistakes to create a list of possible typo domains for the 3264 most popular .com websites, as determined by Alexa.com rankings,” says the report. “They estimate that each of the 3264 top sites is targeted by around 280 typo domains.”The report says researchers analysed revenue sources from 285,000 of the 900,000 typo domains found by Tyler Moore and Benjamin Edelman, the Harvard researchers, and found around 80 per cent were supported by pay-per-click ads, and Google ads were by far the most prevalent.”If the top 100,000 websites suffer the same typosquatting rate as the sites Moore and Edelman studied, up to 68 million people a day could visit a typo site, they say. They estimate that almost 60 per cent of typo sites could have adverts supplied by Google.”Google says they remove advertising from typosquatted domain names only if the original trademark holder files a complaint.To read this NewScientist report in full, see:

New domains making Google more valuable

According to USA Today, the Internet Corporation for Assigned Names and Numbers (ICANN), the group that is responsible for managing domain names and addresses on the internet, is ready to open up domain registry for all domain names.

Instead of having a limit for what addresses can be named with .net, .com, .org, etc, you can name things anything you want including .pocketnow. In the future, perhaps there will be a www.reviews.pocketnow instead of just www.pocketnow.com. Essentially, a company can use its name to replace .com at the end of an address.

What this means is that there will be more domain names available. However, there may be more confusion in light of competition. Before, if you were looking up a product, like Pepsi, you can just assume it’s Pepsi.com. However, with open domain names, there may be www.diet.pepsi or www.lowcarb.pepsi.

However, there may not really be that much confusion. These days, many people don’t really remember domain names. Instead, people go to Google.com or Yahoo.com and search for their products and companies.

Do you try and type in companyabc.com first or are you the type to use Google to search for the exact domain name? Are you ready for www.reviews.pocketnow or is pocketnow.com easier to remember?

In light of new domain names, I can see internet search companies like giant Google be even more valuable, especially as consumers begin using the mobile internet on their phones more to search for information on the go quickly.

To read the orignal article : http://www.pocketnow.com/index.php?a=portal_detail&t=news&id=5507