Tag Archives: DomainsBot

DomainsBot and Open-i Advisors White Paper On Optimising Domain Name Data

DomainsBot logoHow do you use your domain name data more effectively? That’s a question DomainsBot and Open-i Advisors have sought to answer with a recently released white paper.

Based on their experience with Registry Operators, Registrars and Webhosters, the white paper aims to present some actionable examples of how to use analytics effectively to cut through the clutter, uncover key metrics and to understand the business implications of their raw registration numbers.

As DomainsBot and Open-i Advisors note, “a common misconception is that you need a big team of data analysts and a large budget to do Business Intelligence, which is why the wish to be more data-driven ends up remaining just a wish, buried among many other tasks that seem more urgent and important (and that paradoxically could be massively improved by better leveraging data).”

“The reality is that the key to be successful with BI, is not how big your budget is, but rather to know what questions to ask, and to have a clear idea of how to use that information for a specific goal.”

To prove this point, DomainsBot teamed up with Open-i Advisors to share their best tips and highlight a few simple things anyone can do to use domain data more effectively.

The paper seeks to address issues such as discovering new opportunities through competitive analysis, using data to build personas and improve customer experience, finding the real value of marketing spending, and driving loyalty and retention with reactivation campaigns.

It’s not that the data analysis is rocket science, and not that one can’t do it on their own, but the white paper suggests it’s probably more cost efficient to outsource and use, wait for it (!!!), companies such as DomainsBot and Open-i Advisors that have developed tools and expertise in this field that can get you off the ground faster. With customers that include Blacknight, Tucows, WordPress, Network Solutions, .shop and Weebly, among many others, they seem to have the answers.

The free 12-page white paper is available to download from:
https://sellmore.domains/download-domainsbot-whitepaper/

The white paper suggests a few “low hanging fruit” steps they believe would give positive results quickly and be the starting point for a broader adoption of business intelligence and stronger, data-driven growth.

CIRA And DomainsBot Bring Advanced Domain Suggestion Technology To The Canadian Market

CIRA dotCA logo[news release] The Canadian Internet Registration Authority (CIRA) is pleased to partner with DomainsBot to bring domain name suggestion technology to Canadians seeking to register a .CA website.

Domain name suggestion technology is known in the industry as “name spinning”. It is a tool that helps people looking for a website address by suggesting alternative variations of a word or term that they enter. It can help them sort through similar sounding options and more importantly, provide alternatives when a domain name is already taken.

“With over two million .CA domain names already registered, common nouns, common phrases, and personal names may not be available to the interested Registrant.” said Dave Chiswell, Vice President of Product Development at CIRA, “by enabling DomainsBot’s industry-leading name spinning technology we’re helping Canadians quickly and easily find a good name for their business, non-profit, or personal websites. This benefits the person registering the website because a good .CA name has been shown time and again, to be a critical factor in online success.”

“CIRA’s role in the market is to enable our channel partners with this technology and we have created two options for them to implement a name spinning solution. For those Registrars who have already implemented DomainsBot technology, they will be able to simply flick a switch to include .CA results in their search queries. For Registrars who are new to name spinning, CIRA is providing the code and technical documentation to help them enable it on their websites. We expect uptake to be high because DomainsBot’s name spinning technology has been shown to increase sales of domain names so it benefits our channel partners as well as consumers,” Chiswell concluded.

“CIRA and .CA is a fabulous fit for DomainsBot technology and we are very excited about this partnership,” said Daniel Ruzzini Mejia of DomainsBot. “Our goal is to help registries and registrars enhance their domain sales and grow their customer base. We believe our technology will be a great benefit to CIRA in helping to translate the success of .CA, in Canada to the global market. The inclusion of CIRA’s data gives our Domain Suggestion Engine a rich data-set to work with so we may provide relevant options that will help Canadian businesses find the millions of great .CA domain that are still available.”

About CIRA
The Canadian Internet Registration Authority (CIRA) is the organization that manages Canada’s .CA domain name registry, develops and implements policies that support Canada’s internet community and represents the .CA registry internationally.

About DomainsBot
DomainsBot is the domain industry’s leading provider of domain name and TLD suggestion technology. Working closely with registrars and registries since 2005, the DomainsBot Recommendation Engine powers domain name suggestion tools at the world’s leading registrars including GoDaddy, Tucows, eNom, MelbourneIt, and Directi. Annually, an estimated 1.5 million new domain names are registered as a result of DomainsBot suggestions. Offices are located in Los Angeles, Istanbul, and Rome.

This CIRA news release was sourced from:
www.cira.ca/news/announcements/name-spinning/

Domain Name Association Launched To Educate On Domains

The Domain Name Association was launched yesterday (28 October) with the goal of educating internet users, promoting expansion of top level domains promoting the usage of domain names.The founding members serving on an Interim Board include ARI Registry Services, Demand Media, Donuts, FairWinds Partners, GoDaddy, Google, Momentous, United TLD and WhatBox?. DomainsBot Inc., Minds + Machines and RightOfTheDot, LLC are also founding members.”For too long the domain name industry has relied on ICANN to defend our commercial interests, even though this is not ICANN’s responsibility,” Adrian Kinderis, Chair of the Interim Board of the Domain Name Association Goldstein Report last week. “The formation of the Domain Name Association reflects a maturation of our industry in the corporate sphere and presents a united front in the promotion of domain names as the primary tool for users to navigate the internet.””I strongly encourage everyone involved in the industry to join the Domain Name Association and contribute to our collective growth.”More information is in the news release below:New Non-Profit Launched to Support the Growth and Development of the Internet Domain Name Industry [news release]The Domain Name Association seeks to educate Internet users and promote expansion, usage of domain names; and curates educational resource whatdomain.orgAs the Internet faces a historic transformation with hundreds of new domain names coming online, an international nonprofit organization has been created to promote the interests of the domain name industry by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet.The Domain Name Association (DNA), launched today by companies active in the Internet sector, will educate Internet users around the world about the benefits of domain names, with a specific focus on the imminent introduction of new Top-Level Domains which will revolutionize the way we navigate the Internet. The DNA will develop educational resources and campaigns to prepare users for these changes and support the success of the new domains.Membership is open to organizations involved in all aspects of managing domain names, including domain name registries, registrars, resellers, and registry service providers. Founding members serving on an Interim Board include ARI Registry Services, Demand Media, Donuts, FairWinds Partners, GoDaddy, Google, Momentous, United TLD, and WhatBox?. DomainsBot Inc., Minds + Machines, and RightOfTheDot, LLC are also Founding members.The DNA aims to play a key role in helping individuals, businesses, and public-benefit organizations understand the benefits and take advantage of the upcoming expansion of Internet domains. It will also promote, advance, and support the common interests of the domain name industry with respect to provisioning, expanded adoption, and use of domain names.”The domain name industry sorely lacks a vocal advocacy body that is prepared to fight for our commercial interests, and this is the gap the Domain Name Association is going to fill as the first-ever domain name industry trade group,” said Adrian Kinderis, Chair of the Interim Board of the DNA.”As such, we are ideally placed to help Internet users learn about the upcoming new Top-Level Domains and to help them navigate the changing Internet landscape. We will also work to build trust, exchange ideas, educate, and raise awareness of domain related issues within the industry, and we invite all stakeholders in the domain name industry to join the DNA and work together in support of our shared objectives.”The DNA’s first priority will be to educate Internet users around the world about new Top-Level Domains. Many Internet users are unaware that these changes are coming and they may be confused when they first arrive. The DNA is already working to develop educational resources and campaigns to prepare end users for these changes and ensure the success of the new domains. An example of the group’s efforts is the informative website whatdomain.org, an educational resource about the new Top-Level Domain program.DNA membership is organized as a multi-tiered structure that accommodates various levels of interest and desire for participation in the work of the DNA. More information is available on the DNA website.Industry participants are invited to join the DNA to collaborate with peers to promote and ensure mutual success through a period of major change. DNA membership will solidify a company’s role as a critical player in the next phase of the growth of the Internet, with the opportunity to influence important industry policy decisions. Members can also leverage the DNA’s marketing and education programs in their own activities, and they will receive exclusive information via newsletters and bulletins, as well as access to research results.About the DNAThe Domain Name Association (the DNA) is a non-profit business association that represents the interests of the domain name industry. It is independent and global in scope, and its membership is open to organizations involved in the provision, support, and sale of domain names, such as domain name registries, registrars, resellers, and registry service providers.Founding members serving on an Interim Board include ARI Registry Services, Demand Media, Donuts, FairWinds Partners, GoDaddy, Google, Momentous, United TLD, and WhatBox?. DomainsBot Inc., Minds + Machines, and RightOfTheDot, LLC are also Founding members.The DNA’s mission is to promote the best interests of the domain name industry by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet. More information is available at www.thedna.org.

DomainsBot Announce Release of TLD Recommendation Engine For Registries

DomainsBot logo[news release] DomainsBot, the provider of leading domain suggestion technology, proudly announces its first product for registries. TLD Recommendation Engine for Registries is a product that services the world’s largest registrars, with the DomainsBot Name Suggestion API.

Last week, DomainsBot released the TLD Recommendation Engine for Registrars as a free add-on for registrars who already use the DomainsBot Name Suggestion API. The TLD Recommendation Engine debuted as a game changer for registrars carrying a large variety of TLDs.

The TLD Recommendation Engine for Registries allows TLD operators to define the relevance of their extension and increase the odds it will be presented to customers visiting registrar sites. Through the registry version, DomainsBot also provides key data to help registries properly position their TLDs among the competition. This is done by measuring the relevance to a given domain name search which is measured through intelligent machine learning that sources collected data. Metrics include content analysis of popular and relevant websites, frequency analysis of searched and registered domains, social media data mining and geographical targeting.

The TLD Recommendation Engine for Registrars replaces the current static domain search process with one that services multiple relevant TLDs. This new tool offers greater opportunity for registries to promote their TLDs in a way that has never been possible before.

“The TLD Recommendation Engine matches user intent with the targeted TLDs that are most likely to sell by defining and measuring relevance,” explains Emiliano Pasqualetti, CEO and Chief Data Scientist of DomainsBot. “Currently, the missing piece in domain marketing is the ability to arm registries with the ability to position TLDs directly in front of their strongest market segments. For a registry, TLD marketing is at its most effective when you can persuade the registrants that your TLD matters to them and this starts by effectively matching their purchase intent.”

New registries are already in line to become early adopters of The TLD Recommendation Engine for Registries. George Minardos, MinardosGroup CEO and applicant for .Build, .Construction and .Expert states: “Our team shares DomainsBot’s vision and are excited about the opportunity to be able to directly reach registrants right out of the gate. We know that we have a great product and we want to get it in front of as many interested parties as possible as soon as possible. .Build is very pleased to be among the early adopters of this groundbreaking service.”

The DomainsBot TLD Recommendation Engine will offer three tiers of service for registries. The first is the basic “Free” version available to all registries that provides the basic frequency analysis. The second tier is the “Start Up” option, which also offers geo targeting, advanced semantic analysis and the relevance booster. The third tier is the “Pro” option, which includes everything offered to Start Up level customers as well as deep analysis of entity, online content and social media.

To sample the free version of the TLD Recommendation Engine for Registries, please visit demo.domainsbot.com

To learn more about the TLD Recommendation Engine or to organize a meeting at ICANN Durban, please contact Emiliano Pasqualetti at emiliano@domainsbot.com

About DomainsBot
Founded in Rome, Italy, DomainsBot is the domain industry’s leading provider of domain name suggestion technology to domain name registrars and registries. Since 2005, the DomainsBot Recommendation Engine powers domain name suggestion tools at GoDaddy, Tucows, eNom, MelbourneIT and DirectI. Annually, an estimated 1.5 million new domain names are registered as a result of DomainsBot suggestions. Offices are in San Francisco, California and Rome, Italy.

DomainsBot Announce Release of TLD Relevancy Suggestion Engine

DomainsBot logo[news release] DomainsBot, the provider of leading domain suggestion technology, proudly launches TLD Recommendation Engine, the first Top Level Domain recommendation service.

DomainsBot, which currently services the world’s largest registrars, has created a program that replaces the current static domain search process with one that services multiple relevant TLDs. This new tool offers greater opportunity for registrars as well as registrants who purchase relevant and multiple domain names.

“Finding relevant and available domain names has been frustrating for registrants,” explains Emiliano Pasqualetti, CEO and Chief Data Scientist of DomainsBot. “With the introduction of hundreds new gTLDs, registrants have an unprecedented quantity of options. DomainsBot TLD Recommendation Engine is analogous to the well-known recommendation engines of Amazon.com and Netflix. Users of those services receive relevant suggestions and interact with an interface designed to improve user experience and boost transactions. DomainsBot TLD Recommendation Engine brings this same powerful technology to the domain name industry.”

The TLD Recommendation Engine works by showing the registrant a list of the most relevant TLD offered for their specific domain query. This is done by measuring the relevance to a given domain name search which is measured through intelligent machine learning that sources collected data. Metrics include content analysis of popular and relevant websites, frequency analysis of searched and registered domains, social media data mining and geographical targeting. Registrars can also submit custom content to personalize a registrant’s user experience.

Adam Eisner, Director, OpenSRS states: “DomainsBot’s TLD Recommendation Engine will allow us to provide cutting-edge search technology to accompany the new TLDs we roll out. We look forward to introducing it as new TLDs enter the market.”

Top registrars have already begun to roll out the new TLD Relevancy Search engine for their customer base.

Chris Sheridan, VP of Business Development at eNom Demand Media said, “Selecting TLDs by relevance creates a better end-user experience which is a key factor in the success of the new gTLD program. We are excited to provide this technology to our partners.”

“The arrival of new Top Level Domains means customers will be faced with more domain choices than ever before, and to make sure customers find the right domain a more dynamic search is needed to cover all the possibilities. We think the new DomainsBot search will help customers discover new TLDs and enhance their experience when purchasing from our website,” said Doug Schneider, Executive Vice President of SMB Solutions at Melbourne IT.

The DomainsBot TLD Recommendation Engine is free to registrars and resellers that currently use the DomainsBot Name Suggestion API.

To sample a demo version of the TLD Recommendation Engine, please visit demo.domainsbot.com

DomainsBot Launches Domain Suggestion Developer API

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New copy-and-paste JQuery Plugin and client code for the REST API aims to offer a self-service experience to small and medium hosting companies or domain resellers

[news release] DomainsBot, the leading provider of domain name suggestion services, is proud to release its Domain Suggestion Developer API.

DomainsBot domain suggestion is now available as a REST API with client code available in C#, PHP or Java and via a simple-to-implement copy and paste widget (JQuery plugin).
The copy-and-paste widget can be easily integrated into the html of any website; look & feel can be customized using CSS.

“We designed the widget to allow anyone with a basic understanding of html to implement our domain suggestion within minutes” said Francesco Simoneschi, VP of Product Development at DomainsBot.

DomainsBot reports domain name sale increase up to 15% across their partners using their domain suggestion tool. The company claims that more than 1.5 Million of their suggested names have been registered during the last 12 months.

“Being the providers of domain suggestion services to 8 of the top 10 registrars and their resellers, we understand the importance of bringing the same benefits to small and medium hosting companies and domain resellers. With our new developers API, anyone can now increase domain registration in minutes with little implementation and affordable subscriptions.” said Emiliano Pasqualetti, DomainsBot CEO.

DomainsBot’s API is also available free of charge as part of many registrars’ APIs, including that of OpenSRS, the wholesale Internet services division of Tucows.

“We have been using DomainsBot’s domain suggestion since 2006 and we have always been very pleased with the quality of the service. About 10% of our domain registrations come from DomainsBot suggestions and we are happy to offer their value added service with no charge as part of our API.” said Adam Eisner, Director, OpenSRS Product Management.

The DomainsBot name suggestion widget and API are available now at https://developers.domainsbot.com/.

About DomainsBot
DomainsBot (www.domainsbot.com) is the domain industry’s leading provider of domain suggestion services. Over the last 7 years the company has focused on helping people worldwide find available or for sale domain names empowering the largest registrars, such as GoDaddy, Tucows, eNom and 1&1 with its proprietary domain suggestion technology. The company estimates that 1.5 million domains get registered every year as a result of their name suggestion service. In 2011, the company opened a branch in San Francisco, CA
aiming to expand its core business and developing new marketing tools targeting both registrars and registries.