The .cloud new gTLD commemorates its fifth birthday this week with its first ever Premium Domain Sales Report that notes there were $320,136 in total premium revenue in 2020, $203,884 through their premium registrars who sold 155 premium domains with an average price of $1,315 per domain sold.
The operators of the .cloud new gTLD have received accreditation from Chinaâs Ministry of Industry and Information Technology (MIIT) that allows for the registering and hosting of domain names within the worldâs most populous country.
This marks a strategic step for the Registry and parent Italian company Aruba S.p.A, in expanding its international partner network in the region. Currently .cloud is the 30th largest of the new gTLDs by registration numbers with over 156,000 registrations since general availability commenced in February 2016. Other new generic top level domains to have received this accreditation include .shop, .site, .club, .vip, .shop, .red, .kim and .ltd as well as legacy gTLDs .com, .net, .info, .pro and .mobi.
âOur success is based on our partnerships and we are eager to collaborate with Chinese registrars and technology providers,â said Mou Mukherjee, Head of Registry Services at .Cloud. âThese partners play a significant role in guiding Chinese businesses into the future of the digital economy by helping them build, boost, and protect their online identity.â
Chinaâs booming digital economy has created a hotbed of digital innovation, and the country has rapidly become a leading global force in digital innovation. This has spurred huge growth in cloud services led by government initiatives, online shopping, online payments, the sharing economy, social media, casual gaming, video streaming and other B2C services.
Chinaâs cloud computing market has grown significantly since 2010 according to the Report of Prospects and Investment Strategy Planning on China Cloud Computing Industry (2017-2022) published by Forward Intelligence Co. Ltd., a special market research institute. Its market size reached 178.2 billion yuan in 2016, up 18.8 percent year-on-year. The industry will grow by at least 30 percent year-on-year on average in the coming five years. By 2020, Chinaâs cloud computing market is projected to reach 686.6 billion yuan (about $103.6 billion).
With China’s future focus on cloud computing and digital transformation, the .Cloud domain will be an attractive option for any Chinese business or brand that wants to declare their technical advancement or share their modern mindset. Today, the term âcloudâ has become synonymous with innovation, modern technology, and the future of business.
The .Cloud domain launched in February 2016 and has registrations in over 180 countries. From digital platforms like Rio.cloud, to startups like Food.Cloud, Fashion.Cloud, and Reward.Cloud – .Cloud is a modern domain for all businesses.
Aruba S.p.A., founded in 1994, is the leading company in Italy for data centre, cloud solutions, web hosting, email, certified email (PEC) and domain registration services. It boasts extensive experience when it comes to building and managing data centres, with an active European network, as well as the 3 data centres it owns in Italy and another one due to be ready in 2020. In the north of Italy, close to Milan, Aruba has built the biggest Italian data centre campus with a surface area of 200,000m2. The company manages over 2 million domains, 7 million email accounts, 5 million certified email (PEC) accounts, 130,000 physical and virtual servers and a total of more than 4.7 million customers.
The .cloud new generic Top Level Domain passed the 70,000 registration mark in mid-September, almost nine months to the day after General Availability commenced and continues growing, with many but by no means all registrations in the cloud computing sector.Today registrations stand at just over 71,000 with registrations coming from over 140 countries and a new TV campaign hit the CNN airwaves on 26 September. The spot will run in the U.S. and Asia and highlights how businesses can use a modern domain name to create a strong online identity.”New top-level domains empower business owners with a new wave of choice and opportunity,” said Francesco Cetraro, Head of Registry Operations at .Cloud. “They can communicate their brand’s story in a novel way, offering a welcomed alternative to traditional options.””Awareness of these domains remains low, but it’s the marketing world’s best kept branding secret. Many CNN viewers are business leaders and industry-leading professionals. We feel this message will resonate with them well.”Beyond the cloud industry, .cloud has attracted interest from a broad audience, including startups, creative professionals, online retailers and bloggers.Early adopters include Samsung’s cloud platform for connected devices ARTIK.cloud, LA-based fashion startup Fits.cloud and a popular journal app Journey.cloud developed in Singapore.
The .cloud new gTLD entered General Availability on 16 February and has received over 15,000 registrations in less than 24 hoursÂ and in total is approaching 19,000 registrations. This would put it closing in on the 80th largest gTLD.
The gTLD has worked hard at getting a good start. Over the past few weeks leading international cloud players such as Weebly, ePages and Odin released dedicated portals for their cloud offering as part of the .cloudâs Pioneer Program that launched in October 2015.
Aruba SpA, the registry operator that only has one gTLD to focus on, signed up almost 30 Pioneers (all actively using their .cloud domains) back in October, from cloud leaders like Odin, ePages and Ubuntu to various cool start-ups like ScreenCloud (a UK-based company making digital signage easy and affordable), Fashion.cloud (a German start-up that is building a media exchange for the fashion industry and that recently won â¬200,000 in a start-up contest) and Nerdalize (a Dutch start-up that is turning an undesirable by-product of server management – the heat – into a resource to heat people’s homes for free).
Iseult Ward, co-founder of FoodCloud, another early adopter of .cloud said: â.cloud synced perfectly with our company name and brand. By using .cloud we can clearly explain to the public and our key audiences what we do and how our app and web-based business is powered by the cloud.â
FoodCloud was started in Dublin in 2013 and in two years has grown to work with businesses and charities across the 26 counties in the Republic of Ireland and four cities across the UK, moving over 10 tonnes of food a week. The new domain is set to support growth plans as FoodCloud expands over the next year to offer its food redistribution solution to more and more communities, with the end goal of having a world where no good food goes to waste.