Tag Archives: AusRegistry International

ARI Registry Services Adds World’s First .BRAND To The Internet

ARI Registry Services ARI Registry Services is at the forefront of the new Top-Level Domain program as it supports Australia’s own Monash University to become the world’s first brand to embrace the next generation of digital brand innovation.

[news release] Monash University has trumped the likes of Google, Amazon, Apple and over 600 other major brands around the world to become the first ever globally recognised organisation to have its own Top-Level Domain added to the Internet.

The .monash Top-Level Domain is set to become a core component of the University’s digital strategy and reflects its commitment to embracing new technology and expanding its presence in international education and research activities.

Joining the likes of .com, .net, .org and .au, the newly acquired .monash Top-Level Domain was switched on over the weekend when Melbourne-based Internet infrastructure specialists ARI Registry Services facilitated the delegation of .monash to the Internet’s authoritative root zone servers.

The addition of .monash to the web is part of the new Top-Level Domain program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online. Around 100 of the almost 1400 new domains are already live on the Internet, including .menu, .kiwi and شبكة. (.web in Arabic and pronounced “dot shabaka”).

Not only is .monash the first brand in the world to have its custom domain added to the Internet, it has also surpassed other Australian applicants like .afl, .iinet, .auspost, .melbourne and .sydney – which are scheduled to go live in the coming months.

Adrian Kinderis, CEO of ARI Registry Services, said Monash University has inherited a unique piece of Internet infrastructure which will offer greater online creativity and unparalleled access to data.

He noted that Australian universities led the world in this program, with six out of the eight education sector applications coming from Australian providers.

“We’ll soon see the likes of .bond, .latrobe and .rmit join .monash when they delegate in the coming months. Open Universities Australia will round out the mix with their applications for .courses and .study.

“It’s an incredible accomplishment that these Australian education providers are at the heart of one of the most significant Internet milestones since the introduction of .com 28 years ago. This is yet another honour for ARI Registry Services to support our clients in their efforts to be at the forefront of the global education sector.”

ARI Registry Services’ work with Monash University to date includes the development of policy frameworks, operational and compliance structures as well as detailed naming conventions and integration strategies in addition to the operation of the .monash Registry System.

ARI Registry Services is the appointed technology provider for more than 100 new Top-Level Domain applicants globally, including some of the world’s leading brands, entrepreneurs and governments – many of whom utilise the expert consultancy services offered to prepare for activation and ongoing maintenance of their Top-Level Domains.

Further announcements regarding the launch of other clients are expected throughout the year.

This ARI Registry Services news release was sourced from:

Australians Trust Their .AU: Survey

While only one quarter (25%) of Australians own a domain name, three-quarters (74%) of those that do choose a .au domain a survey [pdf] conducted for the .au policy and regulatory body, auDA, and the registry, AusRegistry, has found.The survey found that those that have not already registered a domain name are unlikely to do so, with 87 percent without a domain saying they see no reason to register one. These respondents said they did not have a need for a domain name, possibly relying on other options such as Facebook, Tumblr, email providers or other third party Internet applications. Interestingly, ten percent of this group own a business while six percent host a blog – both of which are prime candidates for domain name ownership.This is potentially risky, as should any of these providers change their policies and/or lose popularity, a business’s whole identity could disappear overnight. Or a charge could see a popular business paying relatively significant amounts of money to keep their online presence compared to if they had their own domain name.The low level of people registering domain names is a challenge and something that AusRegistry and auDA have vowed to improve. Although how this compares to other countries is unsure.”While we recently surpassed 2.7 million domain names under .au, there is clearly significant room for growth with less than 25% percent of respondents owning a domain name,” said Adrian Kinderis, CEO of AusRegistry. “We know that when Australians make a purchasing decision to register a domain name they more often than not choose .au.””What we as an industry need to focus on now is raising greater awareness and education about the benefits of domain name ownership, particularly for businesses.”In some ways the low number of Australians registering a domain name is not surprising given the issues for individuals wishing to register a domain name. Under .au, individuals either need to obtain an Australian Business Number from the tax office for .com.au, which has over 86 percent of the 2.72 million .au registrations as of the end of September 2013, or register under the much unloved .id.au that has less than 0.5 percent of all .au registrations. There are also an additional 2.4 million domain names registered by Australians in other TLDs.The .au ccTLD was also perceived as being “Australian”, with 95 percent of respondents identifying .au as being uniquely representative of Australia compared to competing namespaces such as .com, .nz or .asia.”The survey respondents indicated satisfaction with the current level of governance for the .au namespace,” said Chris Disspain, CEO of auDA. “It’s heartening to now have tangible data demonstrating the regulation and registration policy reforms we implemented more than 10 years ago have helped build trust in the .au namespace.””This is supported by the fact that Australian businesses rely on .au for their online presence. Almost 80% of respondents who own a .au domain name use it for business purposes.”The report also considered the introduction of new gTLDs and how they may impact on .au. While the number of new gTLDs to be introduced is substantial, the competitive impact on the .au ccTLD may be less so according to the report. Registrants in .au are not expected to turn away from .au simply due to greater choice, because the survey highlights the recognition of the .au brand, and 95 percent of respondents identifying .au with Australia.Most respondents do not view domain names as a commodity but rather as their representation on the Internet. More choice may be enticing for those who were unable to register their first choice of domain name in .au, however it will remain important for Australian businesses and individuals to maintain their relationship with the market in which they operate. Therefore it is expected that the new gTLDs will be complementary to existing TLDs, and will assist Registrants to enhance their online identity and brand.Initially, the decision to purchase a new gTLD domain name may occur out of curiosity. Proof of success will be measureable via subsequent domain name renewal rates.The report also found:
76 percent of all survey respondents do not own a domain name under any Top-Level Domain (like .au or .com).
of those who do own a domain name, 74 percent of Australians choose .au for their online presence, a reflection of the trust built into the namespace
a discrepancy exists in the uptake of domain names between genders, with males almost twice as likely to own a domain name compared to females
when it comes to age, 35 to 64 year-olds lead the way in domain name ownership, with more than a quarter of respondents in this age group owning a domain name
84% of .au domain name owners say registering a domain name is an easy process.The survey is the first of its kind in Australia and it will be used as a baseline performance for future annual surveys.

ARI Registry Services Announces Top-Level DNS Services To gTLD Applicants And ccTLDs

ARI Registry ServicesARI Registry Services last week announced the launch of a service to offer Top-Level Domain (TLD) DNS services for new TLD applicants and country code TLD (ccTLD) operators.

ARI Registry Services say they are now seeking to position their DNS service as an offering capable of providing greater flexibility and transparency in the marketplace for TLD registry operators.

At launch, the foundation clients for the service include in excess of 450 new TLDs, positioning ARI Registry Services to be the largest DNS provider, per TLD, in the world once delegation is complete.

Adrian Kinderis, CEO of ARI Registry Services, welcomed the launch, saying:
“DNS is a fundamental element of our growth strategy and a natural progression given our credentials in DNS management and registry services. We are not kidding around,” Mr Kinderis said.

“Our intention is to be the largest provider of Top-Level DNS in the world within a year – a bold statement I realise. However, with the support of our foundation clients we have shot out of the blocks.”

Kinderis said ARI Registry Services was aiming to achieve a clear point of differentiation in the DNS market.

“While we obviously tick all the boxes technically, we are not introducing a ‘me too’ product that is differentiated on technical capability or specifications alone. ARI Registry Services’ DNS delivers more, including bespoke pricing models, complete data transparency and a greater overall flexibility for established, growing and yet to be launched TLDs.

“Our outsourced model has been developed from our own experiences as a registry operator and we pass this experience onto our clients. We are combining commercial insight and technical excellence which is something we feel to be extremely unique,” Mr Kinderis said.

“We will change the way you think about DNS. I am absolutely certain of it.”

ARI Registry Services has more than 10 years of Top-Level DNS management experience through the construction, deployment and operation of registry and DNS services for various country code TLDs around the world.

Australian Internet Governance Forum To Help Shape Local Internet

An Internet Governance Forum is coming to the Australian capital of Canberra in October with the goal of bringing government, industry and community members together in an open, apolitical forum, to discuss Internet-related policy issues, exchange ideas and best practices, and help shape the future of the internet in Australia.Hot topics for the inaugural auIGF down under include security, the IGF landscape, openness, privacy and access and digital inclusion. The latter is an issue in Australia due to the difficulty in getting remote and regional communities online and engaged, as well as people of lower socio-economic backgrounds along with people with disabilities.There will also be a number of interactive, community-led workshops, investigating specific internet policy issues in greater depth.”The Internet was built with a spirit of openness, collaboration and accessibility”, said Chris Disspain, CEO of .au Domain Administration Ltd (auDA) in a statement. “In establishing the auIGF, we aim to embrace these principles and provide a mechanism to ensure Australians have a prominent and well-informed voice in Internet discussions.”Speakers lined up come from both Australia and New Zealand and include representatives from Facebook, Google and the Australian Privacy Commissioner.The auIGF is coordinated by a number of prominent industry stakeholders, including auDA, the Internet Industry Association (IIA), the Australian Communication Consumer Action Network (ACCAN), the Australian chapter of the Internet Society (ISOC-AU) and the Asia-Pacific Network Information Centre (APNIC). It also has the support of the Department of Broadband, Communications and the Digital Economy (DBCDE) and corporate partners including Google, Facebook, AusRegistry and Maddocks.”The collaborative nature, timing and agenda of this forum is strongly supported by the IIA”, said Peter Lee CEO of IIA. “Given the significant focus on issues such as security, privacy and convergence in a digital world, it’s important to facilitate open discussion of those issues with all stakeholders.””Access to the Internet is essential for participation in today’s society across a range of areas including employment, community, education and access to services”, noted ACCAN CEO, Teresa Corbin. “The auIGF will be an excellent opportunity to share experiences and strategies aimed to promote digital inclusion, to ensure that everyone reaps the benefits of a connected society.””Given the importance of the Internet to the Australian economy, forums such as the auIGF are vital in facilitating policy discussions that promote the continued expansion and innovation of the Internet”, added Adrian Kinderis, CEO of AusRegistry. “The open, participatory, multi-stakeholder model has made the Internet a successful driver of social and economic growth and this is set to continue in Australia under the guidance of the auIGF.”The outcomes of the auIGF will help influence domestic policy and decision-making and will be fed into international policy processes including the UN’s World Conference on International Telecommunications and the 2012 IGF in Baku, Azerbaijan.”The IGF format has proven to be influential in global decision-making – both as a reference point and a repository of essential information that should be considered in policy-making processes” said Paul Wilson, Director-General of APNIC. “I invite all stakeholders to show their support for this model, both through the auIGF and other national and regional initiatives that will feed into the global dialogue.”For more information or to register ($50 per person) for the auIGF, check out the website at igf.org.au.

.AU Passes 2.5 Million Registered Domains

The number of registered .AU (Australia) domain names passed the 2.5 million mark in late August, auDA and AusRegistry announced.Since passing two million registrations in March 2011, the .AU namespace has grown at a steady pace thanks, the regulatory and policy body and registry note, to the combined efforts of accredited registrars in promoting .AU as Australia’s home on the internet. Approximately 86 percent of all .AU domain names are registered under .com.au.According to Verisign’s latest Domain Name Industry Brief, .AU is the tenth largest ccTLD. The largest is .DE (Germany) with almost 15.19 million registrations today. Second is probably .TK (Tokelau) however the registry does not publish registration statistics for its free domain names, followed by .UK (United Kingdom – 10.2m), .NL (Netherlands – 5.03m), .RU (Russian Federation – 3.99m) .CN (China – 4.13m as of 31 July), .EU (European Union – 3.65m), .BR (Brazil – 3.05m), .AR (Argentina – figures unknown) and then .AU, currently with 2.51m registrations.

Melbourne IT Plans to Bring HARM to DC by Philip Corwin

Philip Corwin imageMelbourne IT’s involvement with ICANN dates back to 1999, when ICANN awarded it one of the first five registrar licenses to compete with the then-monopoly of Network Solutions Inc. in registering domain names under .com, .net and .org. It remains in the top tier of Internet registrars today, with 4.5 million domains under management. It is also involved with several .brand new gTLD applications, including those of Singapore-based StarHub and the Australian Football League, for which it provided domain strategy and application consulting services while ARI Registry Services(a division of AusRegistry, the .AU ccTLD registry operator) will provide technical backend services.

Last, but certainly not least, Melbourne IT’s Chief Strategy Officer, Bruce Tonkin, who formerly Chaired ICANN’s GNSO Council (the policy arbiter for gTLDs), was elevated to the position of Vice Chair of ICANN’s Board of Directors in June 2011. (We note for the record that Dr. Tonkin recused himself from voting on all matters involving new gTLDs even before MIT’s involvement with the above-referenced .brand applications, and due to potential conflicts does not serve on ICANN’s recently established New gTLD Program Committee.)

All of which adds up to say that we take any policy proposal coming from Melbourne IT very seriously – especially its new suggestions for further strengthening of the rights protection mechanisms (RPMs) for new gTLDs. On August 16th, MIT “released a Community Discussion Paper, entitled ‘Minimizing HARM‘ which outlines a policy alternative whereby organizations with ‘High At-Risk Marks’ should be afforded greater protections at the second level (ie. names to the left of the dot), which ICANN could adopt to boost consumer protection.” (See www.melbourneit.info/news-centre/Releases/Melbourne-IT-Urges-ICANN-to-Consider-Stricter-Protections-to-Minimize-Consumer-and-Business-Harm-in-new-gTLDs for the related press release.) MIT is promoting its HARM proposal fairly aggressively – an open forum will be held to discuss it in Washington, DC on the afternoon of Tuesday, September 18th  which any interested party can attend, although MIT requests that an RSVP be sent to RSVP@melbourneit.com by September 13th; MIT also plans to simultaneously webcast the discussion. And MIT also intends to promote further discussion of the HARM proposal at the upcoming Toronto ICANN meeting scheduled in October.

ICA has significant concerns about any reopening of the debate on RPMs for new gTLDs, as the existing ones – the Trademark Clearinghouse (TMC) and Uniform Rapid Suspension (URS) – were only agreed upon after two years of contentious debate within the ICANN community, and ICANN’s Board has since succumbed twice to pressure from the heavily-lobbied Governmental Advisory Committee (GAC) and further scaled back certain registrant protections in the URS. Also, while we accept at face value MIT’s contention that the HARM proposal is motivated by a perception among some organizations that they will need to engage in substantial defensive registrations at the 1400 unique new gTLDs which may be added to the root over the next few years, there are many trademark interests which have repeatedly sought any opening to turn the URS into a cheap substitute for the UDRP by lowering the required burden of proof and adding a domain transfer option, while WIPO has been unremittingly hostile to the URS as presently constituted and would prefer an alternative that looks to us like the DNS version of SOPA. We also can’t help but note that that the very same trademark interests who keep pushing for additional protections at new gTLDs are the same ones who have blocked any near-term consideration of UDRP reform — despite the fact that the UDRP is the only major ICANN policy that has never been reviewed, and the mind-boggling fact that ICANN accredits UDRP providers to cancel or transfer domains without any contractual controls or obligations.

Nevertheless, now that the initial launch date of the first new gTLDs has been pushed back to at least the first quarter of 2014, this reopened debate was probably inevitable and perhaps it is best that it be focused on a relatively restrained proposal such as that proffered by MIT. The full details can be found in the Discussion Paper, but the gist of the HARM proposal is:

  • ·         HARM designation would be available to established global trademarks that match the rights holder’s second level domain name, and which are distinctive and do not match dictionary words in any of the six official UN languages.
  • ·         The rights holder must demonstrate that the trademark has been subject to misleading and deceptive online conduct as demonstrated by multiple successful UDRPs, court actions, or similar evidence.
  • ·         A trademark meeting these criteria could, for an additional one-time fee of $1-2,000, receives certain additional protections.

MIT estimates that a few thousand global marks would meet the screening criteria. However, we assume that many trademark interests will use the HARM proposal as a jumping-off point and seek to expand the range of eligible marks and associated protections while reducing the registration cost.

That is why it is critical that consideration of any new RPM proposal such as HARM go through ICANN’s standard Policy Development Process (PDP) with full involvement of the GNSO Council. This goes far beyond mere tweaks or implementation details of existing RPMs, and should only be considered by the Board if there is strong community consensus. And there is plenty of time for such formal review, given that we are at least sixteen months away from the launch of the first new gTLD.

We also have strong concerns in particular about one of the additional proposed protections, which is that a HARM-related domain at issue in a URS be suspended within 48 hours if the registrant has not paid a response fee within that period. That is an extremely short turnaround time, especially given that complainants control the timing of filings and can choose holidays and other periods when registrant responses are more likely to be delayed. ICANN’s Board has already bowed to GAC pressure and shortened the standard URS response time by a week, and we would oppose any further truncation for disputes that only involve allegations of trademark infringement absent strong evidence of ongoing criminal activities such as phishing, malware distribution, or payment system fraud.

Finally, we have pointed out to MIT that the discussion panel listed for the DC event does not contain any identifiable proponents of registrant rights, and they have advised us that additional participants will be added.

ICA intends to attend the DC HARM forum and to remain actively engaged on this and all other proposals for alterations of new gTLD RPMs. Our top priority will be to assure that nothing in HARM does any material harm to the due process rights of registrants at new gTLDs, and that the collective weight of adopted RPMs does not so discourage registrations at new gTLDs that their potential for competition and innovation is substantially undermined.

This article by Philip Corwin of the Internet Commerce Association was sourced with permission from:

LOL! Google, ARI, TLDH And More Burst Out With TLD Announcements

With applications finally closing for good on ICANN’s troubled application process for new generic Top Level Domains, the big guns, and some smaller ones too, have come out trumpeting their achievements in submitting their applications.In total there were just over 1900 applications, although a small number of these will be applications for the same gTLD string, and ICANN have yet to release an exact number.But when the applications closed, a number of the major players were quick to trumpet their applications submitted.The most prominent and newsworthy was possibly Google. Commenting on the Google Blog, the former ICANN chair and now chief internet evangelist for Google said that “despite the great opportunities the web has enabled for people around the world, there is still a lingering question about the diversity of the domain space (given that the number of generic TLDs has only increased by 14 in the last 28 years).”Google submitted a total of 50 applications for gTLDs in four categories:

  • trademarks, like .GOOGLE
  • gTLDs related to their core business, like .DOCS
  • domains to improve user experience, such as .YOUTUBE, which Google believes can increase the ease with which YouTube channels and genres can be identified
  • domains Google think have interesting and creative potential, such as .LOL.

One of the biggies when it comes to the number of applications submitted is ARI Registry Services. ARI Registry Services signed contracts to provide back-end domain name registry services for 161 gTLDs. This breaks down to 85 generic, 70 brand and six geographic TLDs. However ARI has taken a cautious approach and stated that non-disclosure statements restrict them from revealing their full client list until the Big Reveal day on 13 June.”When applications opened in January, our target was to secure around 100 TLDs, so to reach 161 has far exceeded our expectations. Our goal was never to become the biggest, but we did want to be the best. I believe the results of our efforts and the caliber of our clients demonstrates that we are well on the way to becoming a force to be reckoned with,” Adrian Kinderis, CEO of ARI Registry Services, said.”Our numbers are pleasing, but they will become even more significant when the global brands and high profile entrepreneurs we are supporting are made public in a couple of weeks.””Non-disclosure statements restrict me from revealing our full client list at this point in time, but what I can say is that our technology will support some of the world’s largest and most recognised brands within the electronics, media, telecommunications, automotive and banking segments.”However some of the gTLDs that ARI has gone public with include .AFL, .SYDNEY, .MELBOURNE, .BRAND, .ARAB .IINET and .STARHUB.However ARI are topped by Verisign who announced back in April they have applied for over 230 gTLDs. These are 14 gTLDs including 12 transliterations of .COM and .NET as well as being selected to provide back-end registry services for approximately 220 new gTLDs.Top Level Domain Holdings (TLDH) submitted 92 applications through their registry services business Minds + Machines on behalf of itself and its clients which includes a wide range of generic words as well as specific cities including .LONDON, .MIAMI and .BAYERN.”We are very pleased with the momentum of the new gTLD program,” said Peter Dengate Thrush, TLDH Chairman. “We have applied for a substantial and diverse portfolio of new gTLDs and are excited about the prospects for the Group.”TLDH submitted five gTLD geographic applications for or in association with the cities of London, Miami, and Budapest, together with the German States of Bayern and Nord-Rhein Westfalen, all with the backing of each city or region’s governing body. The company is also providing back-end registry services for a further 18 applications made by clients of the company’s wholly-owned subsidiary, Minds + Machines, including .RUGBY (which should please Dengate Thrush being a New Zealander and keen rugby fan) by the International Rugby Board and .BASKETBALL with FIBA, the International Basketball Federation.TLDH has submitted a further 68 gTLD applications on its own behalf, and one application as a joint venture in .music. In aggregate, the company’s application fees amounted to $13,597,500. However this will only be a small portion of the development fees associated with getting the expected new gTLDs online. A complete list of the gTLDs TLDH has applied for on its own behalf are below.Another of the bigger players is Directi, a developer of innovative mass-market web products serving millions of customers worldwide. Directi have applied for 31 generic strings, which are listed below.The gTLDs that TLDH has applied for on its own behalf are:
2. .APP
3. .ART
4. .BABY
6. .BEER
7. .BLOG
8. .BOOK
9. .CASA
10. .CLOUD
14. .CPA
16. .DATA
17. .DDS
18. .DEALS
20. .DOG
21. .ECO
24. .FIT
26. .FREE
28. .GAY
29. .GREEN
30. .GUIDE
31. .HORSE
32. .HOTEL
33. .HOME
34. .IMMO
35. .INC
37. .LAW
39. .LLC
40. .LOVE
41. .LUXE
42. .PIZZA
47. .ROMA
48. .RODEO
49. .SALE
52. .SITE
54. .SPA
55. .STORE
56. .STYLE
57. .SURF
58. .TECH
59. .VIDEO
60. .VIP
61. .VODKA
64. .WORK
65. .YOGA
66. .ZULU
67. 购物 (“SHOPPING”)
68. 网址 (“SITE”).The gTLDs that Directi has applied are:
1. .WEB
2. .SHOP
3. .BANK
4. .LAW
6. .NEWS
7. .BLOG
9. .BABY
10. .STORE
12. .HOTEL
13. .PLAY
16. .CLICK
18. .ONE
19. .PING
20. .SPACE
21. .WORLD
22. .PRESS
23. .CHAT
24. .CITY
25. .DEALS
27. .APP
28. .HOST

ARI Webinar: Understanding .BRAND For Your Business

Monday February 6th 2012 at 3pm PST / Monday February 6th 2012 at 6pm EST / Tuesday February 7th 2012 at 10am AEST

ARI Registry ServicesARI Registry Services, a leading global provider of technical services for new Top-Level Domains, will host a special free webinar this Tuesday 7 February highlighting the implications of .brand for the corporate world.

The webinar will be one of the last opportunities for interested parties to gather valuable expert advice and ask questions about the program before ICANN closes the application window on 12 April 2012.

For those unfamiliar with the program, it will allow companies to apply for their own branded slice of Internet real estate which will deliver clear marketing and advertising benefits, such as improved online brand recall, potential Search Engine Optimisation benefits and a more intuitive consumer experience with easy to remember domain names.

The webinar will be hosted by Adrian Kinderis, a leading authority on the new Top-Level Domain program and CEO of ARI Registry Services. Mr Kinderis was a member of the ICANN advisory council which helped establish the program and he has unrivalled knowledge of the opportunities and risks associated with it.

To secure your place, please register here: https://www3.gotomeeting.com/register/936400350

Webinar agenda – Moving from .com to .brand:

By attending this exclusive webinar, you will:

  • Gain an insight into TLD utilisation and implementation
  • Unveil both the risks and opportunities presented by this revolutionary transformation
  • Gather crucial knowledge that will determine if .brand is right for you
  • Understand the options available to business with respect to brand protection
  • Discover the key components required for building a successful application before it’s too late

This ARI Registry Services news release was sourced from:

New TLDs Webinar: Your guide to the next Internet revolution on 7 October

On October 7th 2011, AusRegistry International, now known as ARI Registry Services, will join global marketing celebrity Jeffrey Hayzlett for the first in a series of webinars to identify the opportunities, challenges and risks presented by ICANN’s revolutionary new Top-Level Domain Program. The series will also feature global brand protection and intellectual property authority Brian Winterfeldt of Steptoe and Johnson LLP.

To secure your place, please click here or read on below for further information.

About this Webinar: New Top-Level Domains – Navigating a World Beyond .com:

In 2012, a dramatic change to the Internet’s core addressing system will be introduced to allow corporations, entrepreneurs and governments to secure a trusted, authentic slice of Internet real estate similar to the traditional .com.

The program will see Top-Level Domains representing brands (.canon), generic terms (.jeweler) or geographic locations (.nyc) enter into the daily navigational behaviors of Internet users across the world, forever changing communication in the online space.

Facilitated by renowned business and Internet industry experts, attendance at this exclusive webinar will provide you with the critical information required to prepare yourself for the Top-Level Domain revolution.

Key Take Outs:

  • Be introduced to the what, why and how of ICANN’s new Top-Level Domain Program
  • Unveil both the risks and opportunities presented by this revolutionary transformation
  • Gain an insight into the key business and marketing drivers associated with new Top-Level Domain take-up
  • Understand intellectual property and legal implications
  • Learn what you need to secure your new Top-Level Domain

Expert Panelists:

  • Jeffrey Hayzlett – President The Hayzlett Group
    Best-selling author, business change agent and marketing expert.
  • Brian J Winterfeldt Esq. – Partner, Steptoe & Johnson LLP
    Intellectual property law authority and partner with leading global law firm Steptoe & Johnson.
  • Adrian Kinderis – Chief Executive Officer, AusRegistry International
    Internet industry thought leader with more than 10 years experience in the domain name industry. CEO of AusRegistry International, a leading provider of technical and consulting services for new Top-Level Domain applicants.

Secure Your Place Now:

The webinar is scheduled to run between 2pm and 3:30pm US Eastern Time on October 7th. Please note that places are strictly limited and will be allocated on a first come, first served basis.

To secure your place, please register here.

This announcement was sourced from:

AusRegistry International Enhances Global Offering And Rebrands As ARI Registry Services

AusRegistry International evolves into ARI Registry Services – The only TLD registry services provider to offer new TLD applicants a choice for their registry’s primary geographic location.

[news release] In a landmark announcement, AusRegistry International today unveiled a new corporate strategy which will see it deploy TLD registry infrastructure and resources in the United States to become the first ever provider to offer the choice between two ‘primary’ locations for the operation of a Top-Level Domain (TLD) registry.

To complement this dynamic shift, AusRegistry International also announced it will rebrand to ARI Registry Services in a move that supports the continued expansion of the business into global markets.

The strategy, which has been built on the back of a number of recent client wins in the US market, has been developed to position the company as a truly global provider of TLD registry services. The option of infrastructure on US soil confirms the company’s commitment to the global market. This will mean customers choosing ARI Registry Services will now have two options for the location of their registry infrastructure; Australia and the United States.

Adrian Kinderis, CEO of ARI Registry Services, said the announcement marked a milestone for the company.

“This is a milestone we have been working towards for some time and one I believe will deliver great benefits to our clients,” Mr Kinderis said. “We have always based our business on listening to our clients’ needs and ensuring that we are continually responding to their requirements. ARI Registry Services will be the first TLD registry services provider to offer multiple options for primary registry location – namely Australia and the United States. This has important implications for new TLD applicants as it specifically addresses the global reach of the program. It also provides a sound foundation in the United States and a unique point of difference as we edge closer to the opening of the new TLD application window.”

Mr Kinderis explained that there is a misguided sentiment in the market that registry performance is significantly affected due to location. However, he explained that this was not a driver for the decision.

Mr Kinderis said there are several reasons why applicants benefit from choosing their TLD registry’s primary location. These include addressing concerns about overzealous governments, privacy and ownership laws, political environments and financial benefits including currency fluctuations. There is also the added peace of mind that comes with having a registry closer to headquarters.

“Recent client wins in the US and our continued investment in our own DNS network clearly show that our Australian based infrastructure can perfectly service the needs of our US and European clients. This is a move to address a gap in the market we have identified.”

Mr Kinderis said that while this new corporate strategy was a catalyst for the new ARI Registry Services brand refresh, another reason for the change was to provide some clarity about the often maligned origins of the company in Australia.

“This is an exciting time for the company and the move to ARI Registry Services represents a huge leap forward in the evolution of the company and its positioning,” Mr Kinderis said. “We are the first to admit that the ‘Aus’ reference in our previous name incorrectly positioned us as a smaller, geographically focused organisation, which did create some issues with our plans for global expansion. Despite the fact we have an office and staff in the United States and clients situated in four of the seven continents around the world, there remained some belief that our services were somewhat isolated in Australia. We hope the name change and brand refresh, combined with our new corporate strategy, will help propel us even further into the global market.”

Mr Kinderis said: “Our new corporate strategy to host TLD registry infrastructure in the US and Australia places ARI Registry Services in an industry–leading position. To complement this, we have refreshed our brand image to better reflect where we are heading as an organisation.”

Mr Kinderis emphasised that the foundation created by AusRegistry International will not be forgotten.

“ARI Registry Services is an evolution of AusRegistry International and the same staff and product offerings will be maintained as the company moves forward with its new corporate image,” Mr Kinderis said.

Both the new corporate strategy and brand refresh for ARI Registry Services are currently being implemented. It is expected that this entire process will take approximately six months to complete and will be finished in time for the introduction of new TLDs next year.

Mr Kinderis will begin a month long world tour this week to assist in the global launch of the new ARI Registry Services’ corporate strategy. He will attend the GITEX technology conference in Dubai from 6 to 10 October, before moving onto Europe for client meetings. Following this, Mr Kinderis will then visit Africa where he will attend the ICANN conference in Dakar from 23 to 28 October. Following the ICANN conference, Mr Kinderis will return to Australia before departing to the US to attend client meetings in Los Angeles and New York.

This ARI Registry Services news release was sourced from:

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