Swindles and Spam, Lurking in Your Search Results

Most of our ventures onto the Web still begin with a search — a fact readily exploited by spammers and swindlers who rely on excessive use of keywords, link exchanging and other manipulation techniques to push their content higher in the list of search results, hoping you will click on them.Though the major search engines discourage such deception, that hasn’t stopped companies from engaging in such practices — and fooling users in the process.
www.nytimes.com/2013/05/23/technology/personaltech/how-to-detect-swindles-and-spam-lurking-in-your-search-results.html

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