Stark disparity in firms’ tracking of website visits

In the chaotic world of modern marketing, the Internet is touted as the best medium for determining the effectiveness of ads.So why is there so much controversy over a measurement as simple as how many people visit a website?The independent firms that measure online traffic have been accused of undercounting minority Web surfers, overestimating visitors by more than double and ignoring Web users at work.http://www.latimes.com/business/la-fi-webads29may29,1,128746.story

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