Spurned Google rolls out its Facebook killer

Google will offer internet developers an open system to create applications across websites, a move that could challenge the features behind the explosive popularity of social network Facebook.Google’s OpenSocial system gives developers standardised tools to build applications and embed them in many sites, eliminating the need for small startups or even one-person shops to customise their programs for each site.
http://uk.reuters.com/article/internetNews/idUKN3043165520071031
http://www.smh.com.au/articles/2007/10/31/1193618954350.html
http://www.theage.com.au/articles/2007/10/31/1193618954350.htmlAlso see:Google opens up social networking
Google has launched a system that will allow developers to create applications for a variety of social networks. Developers currently have to customise their designs for a particular site with many partnering with the hugely popular Facebook.
http://news.bbc.co.uk/2/hi/technology/7070815.stm

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