South Korean search engine beats Google and Yahoo by tapping wisdom of the crowd

Thanks to Cho In Joon, 50, a seller of lottery tickets in Busan, and tens of thousands of other volunteer respondents, Web users in one of the world’s most-wired countries seldom “Google” anything – they “Naver” it.Tapping a South Korean inclination to help one another on the Web has made the undisputed leader of Internet search in the country. It handles more than 77 percent of all Web searches originating in South Korea, thanks largely to content generated, free of charge, by people like Park and, another South Korean search portal, comes in second with a 10.8 percent share, followed by Yahoo’s Korean-language service with 4.4 percent.Google barely registers in the country’s online consciousness, handling just 1.7 percent of Korean Web searches, according to KoreanClick, an Internet market research company.

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