South Korea Reassesses Samsung, Its Great Imitator

When a jury in San Jose, Calif., ordered Samsung Electronics to pay $1.05 billion in damages for violating Apple’s patents for the iPhone and iPad, it did more than decide who had infringed upon whose intellectual property. To South Koreans, the legal battles that the two giants are waging across continents have highlighted both the biggest strength and the worst weakness of Samsung in particular and of their economy in general.”The ruling makes us reconsider the brand value of Samsung because it depicts Samsung as a copycat,” said James Song, who monitors Samsung for KDB Daewoo Securities in Seoul. “But a copycat or not, what Samsung has done with its smartphones was a brilliant move.”To continue reading this New York Times report, go to:
www.nytimes.com/2012/09/03/technology/companies/south-korea-reassesses-samsung-after-battle-with-apple.html

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