Soon, US Bloggers Must Give Full Disclosure

For nearly three decades, the Federal Trade Commission’s rules regarding the relationships between advertisers and product reviewers and endorsers were deemed adequate. Then came the age of blogging and social media.On Monday, the F.T.C. said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares.
http://www.nytimes.com/2009/10/06/business/media/06adco.htmlAlso see:Yes, new FTC guidelines extend to Facebook fan pages
Prominent users of Twitter and Facebook won’t be exempt from controversial new Federal Trade Commission guidelines that keep tabs on blogger freebies and giveaways, according to Richard Cleland, associate director for the FTC’s advertising division. The agency absolutely plans to keep tabs on social networks as well as blogs in accordance with revised regulations that could see violators fined up to $11,000, he said.
http://news.cnet.com/8301-13577_3-10368064-36.htmlFTC to bloggers: Fess up or pay up
A fine of up to $11,000 awaits bloggers who don’t reveal paid reviews or free products, in the first revision to the FTC’s disclosure guidelines in three decades.
http://news.cnet.com/8301-1023_3-10367464-93.htmlFTC Publishes Final Guides Governing Endorsements, Testimonials [news release]
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
http://ftc.gov/opa/2009/10/endortest.shtm

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