Social.com Sells For $2.6m Topping DOMAINfest Europe Auction

Social.com, the largest reported domain name sale of 2011, has also topped the June DOMAINfest Europe Auction, selling for $2.6 million. The sale was part of the premium domain name auction that so far has raised over $7.2 million and is expected to reach $9 million. Another big sale was data.com that sold for an officially undisclosed price that significantly exceeded its $1.5 million reserve.

To read more, see the news release below:

Million Dollar-Plus Figures for Social.com, Data.com, and DOMAINfest Europe Auction Totals Demonstrate Value of Premium Domain Names
DOMAINfest NYC Meet-Up and Moniker/SnapNames Online Auction Planned for August 23

LOS ANGELES, Calif. (July 19, 2011) —Moniker® and SnapNames®, both Oversee.net® companies, said today that sales of premium domain names from their June DOMAINfest Europe Auction have now exceeded $7.2 million and are expected to reach over $9 million as a result of the auction. Top contributing sales include the recently closed transaction for Social.com, for $2.6 million, and Data.com, for an officially undisclosed price that significantly exceeded its $1.5 million reserve.

The sale of Social.com is the largest publicly reported domain name sale to date for 2011.

“These record domain name sales for Moniker are strong indicators that businesses are continuing to embrace generic domain names as strategic tools to build brand equity and enhance market presence,” said Craig Snyder, General Manager of Oversee’s Aftermarket Division. “With two of the largest sales happening before and after the DOMAINfest auction itself, sellers understand the power of leveraging our auction events to showcase premium domain names to corporate buyers.”

DOMAINfest New York Meet-up and Moniker/SnapNames Online Auction

The DOMAINfest NYC online auction will include top quality domains that offer instant monetization or destination website build-out opportunities. The auction begins on Tuesday, August 23 at noon US Eastern time (9 a.m. US Pacific) and concludes on Tuesday, September 20 at 3:15 p.m. Eastern (12:15 p.m. Pacific).

The submission deadline for the auction is Friday, July 29. Details can be found at: domainauctions.moniker.com/2011/DOMAINfest-Meet-up-NYC

The New York meet-up will take place August 23 from 7-10 p.m. at the Mad46 Rooftop Lounge, located on the 19th floor of the Roosevelt Hotel at Madison Avenue and 46th Street. Networking opportunities, food and drinks are included. Registration is $150 and is available online:
www.domainfest.com/NewYork2011/register