[AP] Yelp.com prides itself on being a site where people can write reviews about pretty much anything and connect with similarly critical peers. Yet as the site grows, some of the businesses scrutinised on Yelp are turning the tables and griping about the company itself.The complaints highlight an irony for websites that stimulate online communities and let users speak their minds. As the sites make the world more transparent, giving people the power to discuss everything from a great pizza to a bad date, the sites’ own transparency is often questionable, as consumers and businesses struggle to understand how they operate.
http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10563465
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