Social networks now more popular than search engines in the UK

Facebook’s battle for internet supremacy with Google has intensified after social networks received more internet hits than search engines for the first time in the UK.Social networks received more web visits than search sites during May, Experian Hitwise revealed yesterday.”We have been expecting this, but it is a pretty big milestone,” said Robin Goad, a research director at Hitwise.Search engines accounted for 11.33 per cent of internet visits last month, while social networks accounted for 11.88 per cent. Mr Goad said: “Although social networks and search engines perform different functions, they both act as gateways to the wider internet. This data perfectly illustrates the key role that social media now plays in so much online behaviour.”
http://www.independent.co.uk/news/business/news/social-networks-overtake-google-in-uk-web-hits-1994923.htmlAlso see:Social networks now more popular than search engines in the UK
Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.Facebook accounts for 55% of all UK social networking visits, almost three times as many as the next most popular social network, YouTube. Twitter, one of the fastest growing and most talked about websites of the last two years, is now the third most popular social network in the UK, putting it ahead of former favourites such as Bebo and MySpace.
http://weblogs.hitwise.com/robin-goad/2010/06/social_networks_overtake_search_engines.html

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