[AFP] US internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released by Nielsen.”Social media’s popularity continues to grow, connecting people with just about everything they watch and buy,” Nielsen said in a quarterly state-of-social-media report.
http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10751503Also see:Boomers rapid users of social media via smartphones: Nielsen
Boomers are helping drive a rapid growth in mobile social media, doubling their rate of adoption for Facebook, LinkedIn and other networking apps over their smartphones in the past year, according to Nielsen research.In its social media usage survey released Monday, Nielsen said that in May 2011, the number of Internet users 55 and older using social media sites over mobile devices grew by 109 percent from a year earlier.
www.washingtonpost.com/blogs/post-tech/post/boomers-rapid-users-of-social-media-via-smartphones-nielsen/2011/09/12/gIQARe8YNK_blog.html
Social networking tops US web use: study
US internet users are spending nearly a quarter of their online time at blogs and social networks, with Facebook the most popular destination, according to a survey released by Nielsen.