‘Social networking to get even bigger’

The social networking phenomenon is set to intensify this year with the launch of new specialist communities and the further commercialisation of services, according to a report from analysts at Experian.The report, The Impact of Social Networking, says companies will want to tap the trend for social networking but will tailor services for niche audiences that will attract advertisers.Specialist networks that have been launched recently include SagaZone, from the over-50s holiday and insurance specialists Saga, and the ResidentsHQ social network for high-end property developments.

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